Business Of Fashion
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mages Business of Fashion, May issue, tracks the resurgence of the multibrand retail format within the Indian fashion industry in its cover story. Weighing the advantages of the multibrand outlets over exclusive brand stores in the present scenario, MBOs can be seen emerging as the most viable option for brands that are looking at gaining vital presence across various markets. The ExpertSpeak column discusses the growing potential of the etailing industry in India. Know more about new entrant ELLE's retail debut and business strategies in the country. Follow the growth path of Karnataka-base
Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.