Casual wear has taken over the globe by storm! The fashion industry has probably not witnessed a force more unrestrained than causal wear in its past. Even India, a country that has always lagged behind global fashion trends, was quick to adapt to this casual way of dressing. And, with mounting western influence, entry of global brands and the rising penchant for comfort, casualsation is poised to only gain momentum in the near future.

The June issue of IMAGES Business of Fashion promises to take you on an odyssey of exploration, of the opportunities brimming in the Casual Wear segment in India. Along with it, the issue will also red-hot trend of athleisure, which is fueling the contemporary, global mantra of Fitness First.

Highlights of the issue: 
>> Define and size the total market and its main segments
>> Outline the opportunities and challenges
>> Evaluate top global casualwear trends & their pervasiveness in India
>> Study its impact on womenswear & kidswear
>> Showcase the ways and success mantras of casualwear brand leaders
>> Trend forecast by key leaders of the industry


Dear Readers,
We live in a dynamic age where boardroom meetings blend into living rooms, work lives blend into lunches and long evenings and where style and comfort are synonymous. And our clothes are mirroring our lifestyle.

Fashion today is effortlessly transitioning from the gym to a leisurely day out, from office wear to dinner with friends. In the last few years, the casual wear and athleisure segments in particular have witnessed a massive growth spurt driven by growing income levels, changing lifestyles, increasing casualisation among professionals, emergence of start-ups and the entry of foreign players. Home-grown brands have also launched trendy casual wear products and repositioned the brand in to mirror global fashion trends.

IMAGES Business of Fashion’s April 2024 issue is a curation of a diverse range of content. At the heart of our Casualwear & Athleisure special lies a celebration of versatility, functionality, and above all, self-expression because we understand that fashion is more than just clothing; it’s a reflection of individuality and mood.

Our April issue has everything that brands and retailers need to succeed in this competitive environment. Research pieces, trend forecasts and exclusive interviews – this month’s magazine is the ultimate guide for retailers as they wade through this ever-evolving landscape of fashion.

Dear Readers,
As we reflect on the success of India Fashion Forum 2024,we are filled with a sense of pride and gratitude. With over 300 speakers and 2000 fashion professionals from across the nation, India’s largest fashion retail intelligence event revolved around the theme ‘Let’s Make the Fashion Business Great Again’.

From captivating brand shows to insightful discussions, every moment of the mega event was filled with energy and inspiration. The forum – held at Conrad, Bengaluru on February 21-22 – provided participants with an enriching experience, a platform for exchange of ideas, insights, and expertise.

To our speakers and delegates, thank you for joining us and sharing in this incredible experience. Your enthusiasm and engagement added immeasurable value to the event.
The passion and commitment of the speakers left a lasting impression on everyone in attendance.

It is then, with great pleasure, that we present this the postevent edition of IMAGES Business of Fashion, capturing the essence of an event which was a celebration of brand individuality, an event filled with interactive sessions and exhibition stalls where attendees had the chance to delve deeper into specific areas of interest and collaborate with peers fostered meaningful connections and sparked innovative ideas.

Dear Readers,
In an era where innovation reigns supreme, the intersection of fashion and technology has become a fertile ground for creativity, efficiency, and customer engagement like never before.

The landscape of retail is evolving at a breathtaking pace, propelled by advancements in artificial intelligence, augmented reality, data analytics, and beyond. These innovations are not only reshaping the way retailers operate but are also redefining the very essence of the fashion retail shopping experienceitself. From virtual try-on solutions that bring fitting rooms into the digital realm to personalized recommendations driven by machine learning algorithms, every aspect of the fashion retail journey is undergoing a remarkable metamorphosis. At the heart of this evolution lies a commitment to meeting the ever-changing needs and desires of today’s consumers. With technology as our ally, we are witnessing a shift towards a more inclusive, sustainable, and experiential approach to fashion retailing. Brands are harnessing the power of digital platforms to forge deeper connections with their audiences, while also championing initiatives that promote ethical sourcing, transparent supply chains, and environmentally conscious practices.

Dear Readers,
These are transformative times for the business of fashion. Consumer behaviours, digitalisation, discounting impact, supply chain snags and sustainability demands are challenging us. The larger ecosystem has started terming the fashion business as “difficult”, whereas it was seen a couple of decades back as an area of immense opportunity delivering secular growth. As we rethink, reimagine and remodel our industry and become a great force again it’s time to shake off whathas- been and give life to the next Golden Age of Fashion Creation. It’s time to make the business of fashion great again with India Fashion Forum 2024 (IFF).

Launched in the year 2000, IFF, India’s biggest fashion intelligence event, is a powerful blend of conference sessions, workshops and master classes. Zoned exhibitions and industry awards mark IFF’s confluence of the biggest consumer trends, market intelligence and retail innovation in the business of fashion in India.

Dear Readers,
The evolving world of fashion retail continues to take the new generation by storm. Kids today have more autonomy over their decision-making in shopping due to increased access to gadgets and digital goods and services. Due to these factors, kidswear retail segment finds itself at the intersection of style, functionality, and cultural nuances in the dynamic Indian market.

Retailers, fashion labels, and designers are keeping a careful eye on this segment due to its enormous unrealized potential. Earlier, fashion used to primarily serve the requirements of adults, but with the exposure that children now receive, they are equally self-conscious and mindful of their appearance. Growing numbers of Indian nuclear families are opening their wallets to splurge on children’s apparel and accessories as a result of rising incomes.

Denim, with its rich history, has maintained its position as a wardrobe favourite over generations and cultures. This versatile fabric is renowned for its adaptability, flexibility and for its undeniable cool.

And as the global demand for denim garments –notably jeans – swells at a considerable rate, India has emerged as a formidable player in the denim market, instrumental in supplying fabric to all global and homegrown brands. Indian brands too are giving international names a run  for their money in the domestic market, with theirnatural knowledge of the people and regions as well as their affordability.

However, with great gains comes great responsibility. As sustainability and ethical fashion emerge as powerful forces on an international level, denim brands and manufacturers in India and across the globe are working towards adopting innovation, technology and ecofriendly practices and fabrics, which resonate with environmentally conscious consumers.

The November 2023 issue of IMAGES Business of Fashion brings to our discerning readers, insights on the Denim Industry in India. We bring you a sneak peek into the production processes of brands and companies, how they maintain transparency in sourcing of materials and how they add a unique cultural dimension to their denim offerings.

As always, we hope you find this issue informative. Don’t forget to log onto our website, www.imagesbof. in for more in-depth information on all things denim. Wishing you all a very happy festive season!

As winter is set to enter, people have started planning how to stay warm and stylish throughout the season.

Today, winterwer is no longer a necessity, it’s a fashion statement. This blend has helped brands to diversify their product offerings. It can also be said that the trend has been augmented with global brands entering the market.

The last ten years have seen a significant increase in the winter clothing market in India, which can be attributed to factors, such as rising disposable income, increased fashion consciousness of winter clothing, product innovation, to mention some.

Another trend that is gaining more momentum is how people look at sustainable fashion. It is also a reminder of the need to rethink what is bought, what is thrown away, and what it costs the planet. Today, consumersare buying more clothes and wearing them for less time than ever before, discarding garments as fast as trends shift. The disturbing trend demands that fashion brands play their part in mitigating the concerns.

India’s innerwear market has seen a significant growth in the last ten years. The market, which was valued at `61,091 crores in 2023, is expected to reach `75,466 crores by 2025, at a CAGR of 11.2%. Various factors which have driven this growth are increasing awareness and acceptance of lingerie as an essential part of daily wear and fashion, the growing middle-class population with higher disposable income and rising influence of celebrity endorsements.

Women’s inner and comfort wear, which accounts for 60% of the market is the major driving force behind this expansion compared to men’s which lies at 30% along with kid’s which captures only 10%. The latter two segments are also expected to grow due to evolving fashion consciousness and changing parental attitudes. The innerwear market is a reflection of the nation’s forward-thinking mentality and vibrant consumer culture as Indians continue to navigate the ever-evolving currents of fashion and self-expression

Often, our fixation is on the performances of businesses and the attempts to gauge their cumulative growth. It seldom occurs to us to finnd out the leading person or the mind behind the business. Given that the good numbers are possible only when the strategic plans are executed under determined and wise leadership, it’s crucial to have the right person at the helm to execute them. But what if the person is someone who wears many hats a day, a woman business leader?

In this issue, we have brought to you these top she bosses from the fashion industry. The noble objective is to present to our readers these leaders with insights and wise words, to mention some, which they have accumulated over the years. This is our sincere endeavor to celebrate and acknowledge their remarkable achievements.

India today is the most populous nation and the fifth largest economy in the world, and it is expected that it will emerge as the third largest by 2035. Factors such as rising disposable income, further urbanisation, better connectivity, and a large young population have enabled the country to pull of this success story. This, apparently, has made the Indian market lucrative, and thus has witnessed growth across sectors. Among them, vibrant and prospective, is the fashion industry. Fueled by the abovementioned factors and many others, the sector is expected to experience strong growth. Over the years, it has become more organized and segments have witnessed more players entering, making it more competitive. If the market was dominated by ethnic and formal, today casual and athleisure are the new trends. When it comes to womenswear, ethnic wear is more interwoven with western wear. In this backdrop, what is burgeoning is kidswear, as families become smaller and more parentsjoin the workforce. Overall, the market is becoming more organized, and we are likely to witness intense competition.
To unravel the intricate details, we have presented in this issue a comprehensive and elaborate analysis of the market.

The Indian sportswear market is still relatively less tapped and has immense potential to grow. However, it remains largely unorganized and is dominated by a few major brands.
Factors such as healthy lifestyles and government initiatives to promote sports, to name a few from a long list, are driving the market. How the market is positioned in an economy that is expected to cross the $5 trillion mark in 2027 and where the consumption is expected to double made us ask a lot of questions.

While fashion brands continue to grow, various D2C brands have revolutionized retail by relying on big data and AI. It can be said that many of them have already established themselves by focusing on quality, design, and customer service. Additionally, no business, it can be said, has overlooked sustainability; instead, it has been made a cornerstone by the established and newly launched. This is seen as businesses responding to consumers’ demand for greater accountability

Lately, we have been witnessing varied spring-summer ranges. Complementing them are the new retail points in new destinations, from HRX’s first physical store to Lee’s another store. Amidst these, what caught our attention was the recent move by Pou Chen to invest in India. It has also left us to speculate on who else will soon follow suit against the backdrop of rising geopolitical tensions between China and the US and the impacts they will generate.

This, at the same time, encourages us to think that we should adopt a robust two-pronged strategy of much-needed reliance on exports and a thriving domestic consumption to ensure that we remain shielded, if not entirely, from any global turbulence. In the country with the largest population and prospective high dividends, there is enough room for any ambitious economictargets as well as for businesses to have great aspirations.

Moreover, a rise in disposable income, more people joining the workforce, and markets becoming more organized, to name a few, create more opportunities. This has prompted us to find out how the factors have impacted another highly unorganized market, ethnic wear. Although it has grown rapidly and its landscape has witnessed major shifts with the entry of retail giants, it remains to be seen how dynamic it will become in the coming years. I hope you enjoy our analysis as well as the industry leaders’ observations in this edition.

Each year when I look forward to the India Fashion Forum (IFF), I find it natural to feel an anxiety that only rises and settles when it’s finally over. Over the years, I have realised that it’s the energy and surprises that the industry leaders and the audience bring to the gathering that create it. If the last edition was the best convergence of the year, then the 22nd edition was bigger and had fresher energy, and everything that happened or was shared there manifested the precise pulse of the industry.

The two-day event, held at the Conrad Bengaluru, was an extensive learning experience shared by people with handson experience in the industry. These are individuals who have built brands from scratch; leaders who have introduced global brands that have created their prominence in the market; industry experts who have been observing the market with a keen eye; designers who have created collection after collection; and retailers who have helped products reach the last mile. Their convergence at one place to share what they have done, which innovations they have discovered, what mantra has worked for them, and what the industry expects makes the forum all the more profound.

To give you an overview, we have featured some of the sessions in this issue. Find out in this issue who shared the most interesting ideas, who ruled the evenings, and who has been recognised for their achievements and contributions. Last but not least, as a part of our commitment to a green planet, in addition to using recycled paper, we have used soya ink to print this issue. Compared to traditional petroleum-based ink, it’s more environmentally friendly. I do hope you enjoy the issue.

As we gear up for the 22nd edition of India Fashion Forum (IFF) in Bengaluru, I am reminded of how we have risen as phoenixes and the strength on which we have built this industry with grit and will continue to do so. The long and dark spell of the pandemic is already behind us. However, the devastation it brought has taught us a hard lesson and helped us prepare for any harsh reality that could catch usby surprise.

It’s been a year since the previous IFF, and a few years since we had last crawled out of prolonged isolation. With the past clear in mind, the present more consolidated, and the future ever more hopeful, we look forward to another exciting innings.

I firmly believe that the 22nd edition of IFF will be a much bigger convergence of the industry fraternity. Chaired by industry leader Shailesh Chaturvedi, the forum will witness the presence of the industry’s movers and shakers, who will expound their views on some of the industry’s pressing issues. I look forward to meeting you.

With a total export of $44.4 billion in FY22 and more start-ups disrupting the value chain, India today is the second largest textile and clothing exporter. It is set to become a global market leader. Given the importance attached, it is believed this can be achieved. The increased budgetary allocation this year shows the significance the government attaches. For the year 2023-24, the total grant for textiles is fixed at Rs 4,389.34 crores which is about 22.6% higher than the revised budget grant for 2022-23. Incidentally, the ongoing China-US bilateral conflicts and buyers reducing dependency on China present opportunities for manufacturing nations such as India, Bangladesh, and Vietnam.

Shailesh Chaturvedi, MD and CEO, Arvind Fashions, and chairman of the 22nd India Fashion Forum (IFF) believes that India’s highly fragmented fashion industry with very few 1000 Cr+ brands indicates a massive opportunity to build brands at scale. However, he cautions that it should not come at the expense of profitability.

Another year, another resolve forged with wisdom, accumulated experience and clearer vision. This is 2023. We have seen the worst, we have overcome obstacles from the most daunting to the phase blessed with  flickers of hope and then to the realization of fruits of hard labour.
2022 was a year of caution and also of growth. India’s textile and apparel exports were $ 43 billion in 2021-22 and have grown at 3.7% CAGR since 2010-11.The exports are further estimated to grow at 9% CAGR from 2021 and reach 60 billion by 2025-26, says a report by FICCI and Wazir Advisors. And according to Retailers Association of India, in March 2022, apparel sales grew by 26% compared to what they were during the same period last year, while overall retail sales grew by 28% in the same period.
But 2023 has inherited a mixture of political uncertainty and bullish inflation. The takeaway from the conflict is that we are going to witness a further polarized world in which global trading in dollars will be reduced and readjust to globalization. However, the world, irrespective of who emerges stronger, will contribute to trade as it has always been.

From ethnic wear to footwear, the growth of the Indian fashion industry is spectacular. It’s believed that the industry will touch $106 billion by 2026. When brands, from Uniqlo to Hidesign, keep adding more stores, manifesting the state of the industry, the number doesn’t seem far-fetched.

Amidst these developments, often our usual fixation is on how businesses are performing and the attempts to gauge their cumulative growth. Seldom does it occur to us, let’s say in an interview, that we should ask the main person or the mind behind the business questions ranging from personal aspiration to the journey accomplished so far interspersed with words of wisdom. It’s crucial, given that the much-discussed positive growth numbers are possible only when the strategic plans are executed under strong and wise leadership. The combination of the right strategies and the leading will to execute them.

In this issue, 50 Fashion Brand Icons, People Shaping the Fashion Landscape, we have attempted to present these minds and to bring out the strengths and insights that have helped them shape brands, sustain their values as well as growth. Like Steve Jobs’ vision and skills helping build Apple and turning it into a trillion-dollar brand. The objective is to present to our readers these minds or leaders with insights and wise words, to mention some, which they have accumulated over the years.

The fashion industry has undergone many a change over the past couple of years. Whether influenced by the pandemic or driven by the growing propensity among Indians to spend, fashion is forever being turned on its head. The latest to be at the centre of this ever-evolving segment is innerwear. Once overlooked as a mere commodity, innerwear is now viewed as a fashion statement. Whether working out at the gym or playing in a sport, attending a wedding or simply dining out with friends, more and more consumers are opting for innerwear that they feel serves the purpose. Hygiene conscious and always looking to be comfortable in what they wear, consumers today are driving the need for innovation in design, fabric and technology in innerwear.

This burgeoning demand has also led to the birth of several domestic innerwear brands that are slowly transforming this once-unorganised sector into a more organised one. A report by Technopak Advisors suggests that the Indian innerwear market, once valued at `19,950 crore, is estimated to grow at 13 per cent to reach `68,270 crore by 2024. Men’s innerwear market, in particular, is expected to grow at a CAGR of 7% over the next few years to reach `218 billion by 2028. Innerwear, thus, is turning out to be a lucrative investment; maybe even an apt candidate for virtual try-ons in the metaverse.

The ‘Make in India’ and ‘Startup India’ movements of the government have been an inspiration to many in the fashion sector, from textile and fabric manufacturers to entrepreneurs serving both the domestic and international markets. One of the biggest engines of growth in the country today, ‘Make in India’ has resonated particularly well with home-grown denim brands. The Indian denim market, in recent times, has witnessed massive penetration and amassed huge denim-loving crowds who now have the chance to own a comfortable, a􀇹 ordable and well-􀈃 tted pair of jeans without having to run pillar to post only to end up buying an expensive piece of clothing. In fact, one study suggests that the Indian denim jeans market is growing faster than its  global growth rate. Various market studies also indicate that theIndian domestic market for denim has consistently maintained an average CAGR of 8-9% over a few years and is expected to reach $12.27 billion by 2028.

Coco Chanel once said, ‘Fashion comes and goes, but style lasts forever’ – an aphorism that reminds us of the shift that some segments of fashion have recently witnessed, formal wear being on the top of that list. Hardly has a change been more drastic than the one that formal wear has endured. From being one of the most sought-after categories in fashion to being on the tail-end of that very sector, it has been delivered a grievous blow. As the world went into frenzy over pandemic-induced lockdowns and people began working from home, formal wear was a segment customers were not willing to invest in anymore due to its sudden lack of purpose and utility. 

The summer season is here in full swing and has brought with it the hope of a fruitful period for the business of fashion retail in the country. In this issue we have thus laid focus on the casual wear market in India, a segment that has seen massive surge owing to factors such as increased spending power among consumers coupled with their desire to look good and dress well, a marked increase in the penetration of both international and domestic fashion brands in the market that has left the customer spoilt for choice, and the growth of e-commerce that has made fashion more accessible to the consumer.

And as this multitude of fashion brands aims for the discerning, perceptive customer’s attention, it strives to give to him the convenience of an omnichannel model that allows him to search for apparel, shop for it and maybe later return it if the purchase is unsatisfactory, as is convenient to him. But, in vying for their attention and with the tools of marketing available at their disposal, fashion brands must actually look to create differentiation for both the brand and the product, not merely what it portrays itself to be.

In the offlline space, too, fashion brands are looking at new ways to increase revenues. One practice that they see a bright future for is the collaboration between retailers and mall developers that has its own benefits. Many an expert believes that the coming together of the two to enhance the customer’s offline shopping experience has opened several doors for both. As always, I hope you find this issue insightful and beneficial.

April was special for us. It marked the return of India Fashion Forum (IFF) after a two-year hiatus as a result of the COVID-19 pandemic. In its 21st edition, IFF got the who’s who of the industry together to map out the future of fashion business in India which is being shaped and re-shaped as I write this. Disruptions to business have been plentiful. The future is certainly uncertain, and if the past two years have taught us anything, it’s that we must prepare for the worst and even when that does not work out, keep our options open and minds agile.

It is clear that to serve and inspire the new-age shoppers, retailers and brands need to re-think their conventional business models. Convenience is the name of the game, a feat that can be best achieved by getting the technology right. But, in creating a digital space that is more responsive to the consumer’s demands, retailers and brands must not forget that brick & mortar stores will not lose ground. Hence, while the online channels cater to the new-age consumer, the offline channels, too, have to be seamlessly integrated into the very design of a comprehensive business model.

Sustainability – a term used often, but rather sloppily! The concept of sustainability in the context of fashion and the business of fashion essentially has more connotations than one. From the ethical sourcing of raw materials for production to production itself, from the supply of the product to the end user to the subsequent upcycling of the product at the end of its lifecycle and in all that, ensuring that those involved in the production process and whose craft is being employed are uplifted and provided for make sustainability a multi-faceted concept with no end to creativity and innovation. Thus, it becomes imperative for the brands of today and tomorrow to understand, in depth, the meaning of sustainable fashion and how best to be a part of the movement to make planet Earth a better place to live in.

With customers vying to shop from brands that understand the need to go green, companies must get creative not only in manufacturing and logistics but also in how they market their ‘green’ ideology to potential consumers. Today, technology is ruling the roost in the world of fashion and changing the retail landscape as we speak. Estimated to be worth more than US$3 trillion by the end of the decade, according to CB Insights’ Industry Analyst Consensus, the fashion sector is also one of the largest industries in the world with technology one of its biggest driving forces. From the metaverse to Non-fungible Tokens (NFTs), technology has turned the fashion industry on its head! Though the penetration of this high-tech digital universe is still at a nascent stage, it will be extremely exciting to see how willing brands are to adapt to it and how shoppers consume it.

Thus, at India Fashion Forum this year, we hope to learn from industry leaders, veterans and experts where the fashion sector is headed and the latest disruptions brands need to look out for.

‘The question isn’t who is going to let me; it’s who is going to stop me’ are the famous words of writer and philosopher Ayn Rand. The timelessness of this expression captivates the mind even today and forms the very essence of women leading industry and economy in India and across the world. Our issue this month thus pays a befitting ode to women entrepreneurs in the fashion world who have taken risks and fought many a battle to reach where they are today – successfully running companies and setting benchmarks for other aspiring women, and men, to follow.

Through our conversations with them, we take you through their journey in the Indian fashion sector, right from the beginning to where they stand today. These entrepreneurs and leaders share their experiences, stories and anecdotes with us, giving us a glimpse into the business of fashion and the women leading it. And amid all that glitz, we also bring to light the latest trends in the Indian women’s wear market, and the innovations that the changing season will bring with it.

With the new year comes new hope of a better time for the fashion retail business. And though the relentless coronavirus has made headlines once again, people are better equipped this year to deal with the menace and most have already reinforced their business plans to deal with the possible impact.

This year we, too, continue with the tradition of bringing out our special Brands in India issue – an opportunity for retailers to highlight their offerings to the fashion world. We do hope that we are able to bring businesses together to collaborate on new fronts and develop partnerships that make their business grow.

Year 2022 may also be a significant marker in the world of fashion technology and innovation. From omnichannel pursuits of brands to the metaverse of fashion, there’s much in store for the fashion retail sector in the country. E-commerce is also set to gain a greater market share as more and more people get more comfortable with shopping online and companies strive to ensure that their experience is as seamless as it is pleasant.

Our January issue also brings to the fore 10 trends in retail and e-commerce – some that have already set in and some that could make inroads this year – reshaping the retail world as we know it today. With this, we hope companies and brands are able to take a sneak peek into what’s shaping the retail sector across the world, and be well-prepared to adapt to the dynamic environment and take on new challenges.
As always, we hope you find this issue informative. We wish you all a happy new year!

The curtains may be closing on year 2021, but it has given us much to learn from and implement. The one-of-a-kind mix of challenges and opportunities that the year presented have made fashion businesses re-look at operations, making them more cost-efficient, and helped in eliminating wastage of both time and manpower. Powered by technology, India’s fashion industry is raring to enter the next year more experienced and better equipped to handle adversities.

In this issue, we get you a mix of invigorating discussions among industry experts on what matters in today’s world of fashion. Each of these deliberations, hosted at the Phygital Retail Convention in Mumbai earlier, bring out key insights on the industry. The knowledgesharing sessions delve on subjects such as the realignment of retail business in light of the COVID-19 pandemic and how agility & technology will rule the roost in times to come. These experts also help us understand the power of pleasing the customer in the postpandemic world, where fulfilment of orders will be a key differentiator.

Winter is here, and so is the season when brands get their warmest, trendiest products out, coupled with equally attractive fashion accessories – scarves, muffl ers and gloves. ‘The more, the merrier’ is the mantra this season and brands are ensuring that consumers are spoilt for choice when it comes to fabrics, textiles and patterns!

Our winter wear issue this year looks deep into the season’s fashion market that has come out of a rough year for business. With lockdowns everywhere and people forced to stay at home, winter wear was hardly something the Indian consumer was keen on investing in last year. But, as has been true for other seasonal fashionthis year, winter wear, too, is seeing a surge in demand primarily driven by people stepping out of their homes to go to work or enjoying their workcations. Demand is also being driven by the need to evolve their style quotient this year, infl uenced by social media and rising spending power. As consumers look to fashion comfortable silhouettes and oversized jackets, we look to decode further the marketing trends this season that brands are resorting to and how they are setting their pricing strategies to make products aff ordable and business profi table.

The Indian festive season, one of the longest in the world, has breathed new life into the Indian fashion retail and e-commerce segments. While last year the festivities were sombre as people grappled with the impact of COVID-19 on lives and livelihoods, this year there is more than a mere glimmer of hope in the atmosphere. People are eager to shop and have even upped their festive budgets even though gatherings are expected to be small, intimate affairs. Clothing and accessories are forecast to be the top-selling categories in this quarter.

Riding on the back of this zeal are fashion brands that are anxious to please the customer with new occasion-wear collections and strike the right chord though digitised marketing. This festive season, brands hope to have riveting conversations with visitors through social media. With reports predicting customers leaning towards online shopping, they are all geared up to get their message across and off er the customer a seamless shopping experience. Supply and distribution strategies have also been revamped for the customer’s ease and convenience. A smooth distribution network is being complemented by well-stocked warehouses and any unforeseen shortfall in either the online or offline availability of products is equipped to be met with surplus from the other.

As the retail industry is slowly moving towards recovery, after the debacle caused by the second wave of the pandemic, retailers are once again pinning their hopes on the festive season. Undoubtedly, there has been a strong response in the stores and many brands (including apparel)are witnessing good sales in the last few months. Despite this, there is double excitement for the festive season, which is a very good news for the retail industry.

The year 2020, festive season accelerated sales and therefore, retailers have high hopes of reaching double growth in this season. Ethnic wear has always been a forefront in the festive wear section and ethnic brands will once again be in demand. The increasing consumer demand of the Indian wear segment can be estimated with the increasing scale of brands like Manyavar, Soch, W, Fabindia etc. These brands focus on making the shopping experience easy and are coming up with ideas like fusion wear, which is both Indian and easy to carry.

Online presence of big ethnic wear brands and acceptance of ethnic wear among youth have also given rise to this sector. Men’s and women’s ethnic wear together contribute around 90 percent to the sector. The increasing acceptability of people towards Indian wear has given rise to the segment.

Innerwear as a fashion category has certainly come of age in India. And it is now marketed, innovated upon and retailed like any outerwear fashion category — with product differentiation, digital science, marketing differentiation quite strongly at play.

Innerwear as an informed, conscious fashion choice owes much to digital evolution and rapidly growing customer awareness, for sure.
No longer hesitant in expressing their opinions on a category that forms an essential part of their wardrobe, women — and men — are seeking to discover, explore and experiment with intimates as well. Innerwear, finally, is out of the closet and is taking giant strides to becoming an exclusive fashion category in India.

The evolution is apparent in both the market and the consumer. While the consumer righteously considers innerwear as a fashion statement today, the market too has emancipated itself from its unorganised retail hegemony. The innerwear industry is now amongst the most lucrative segments in apparel fashion for brands, retailers and investors alike. The rapid transformation of the category has led it to branch out into several sub-categories, with each of them setting standards on their own now. Also, a slew of international, young and dynamic national brands has impinged on the arena, ushering in a phenomenal trend that has compelled the entire industry to spruce up offerings both in terms of products as well as experiences.

April 2024

March 2024

February 2024

January 2024

December 2023

November 2023

October 2023

September 2023

August 2023

July 2023

June 2023

May 2023

April 2023

March 2023

February 2023

January 2023

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.

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Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

In the event that you encounter any objectionable content on our platform, we have put in place a grievance redressal policy to address your concerns.

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Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Magzter is committed to providing a safe and secure platform for our users. Please note that Magzter is merely a platform for publishers to distribute their content. We do not control or endorse the content published on our platform. We cannot be held responsible for the actions of our publishers or their content.

Magzter is not responsible for compensating any party that has suffered damages or incurred costs due to any content, or part of the content, that violates their rights. Magzter is not liable to face any legal action in civil court for any violation of rights caused by any content, or part of the content, that infringes the rights of a third party.

Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

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Prior to Magzter, he was the President of Dot Com Infoway (DCI) and Galatta Media. His duties included strategic marketing, partnership development, and monetizing content globally. DCI grew from a small team of 3 in 2000 to 300 by 2011 and was dealing with web, software and app development for clients globally.

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f. The Personal Information we collect allows us to respond to your requests, improve our products and services, customize the advertising and content you see, and communicate with you about new products.

is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Business Of Fashion Magazine - June 2019

Business Of Fashion Magazine - June 2019

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