Business Of Fashion
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The kidswear industry is booming around the world. What used to be just functional outfi ts a few years ago are now a variety of modish cuts, colors, styles, patterns and even designer tags – and with good reason. While the sector was just non-existent till a few years ago especially in India, it has now embossed itself as the most propitious segment of the Indian fashion industry – with even a dedicated annual fashion show to its name. I personally believe that this transition from passive to demanding was inevitable. As a developing country, India has myriad advantages -- right from a promising economic outlook to a growing kids population. Hence, it’s only natural that as fi nancial stability and purchasing power of modern parents grew over the last decades, a long-awaited shift from need based to aspiration based shopping manifested, resulting in a boost hitherto irrelevant to the Indian kidswear industry. Modern parents exhibit a considerable brand awareness and inclination towards high quality apparel products for their kids. This has even trickled down to the kids as well, who have now emerged as a new, independent buyer group altogether.
IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change. With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India. Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.