Business Of Fashion
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The retail industry is changing every day – we don’t need to scroll up decades to see how the retail template has metamorphosed over the years. Yet, there’s one thing in retail that simply refuses to budge – innovation. The age old saying that constant innovation is the key to retail success holds true even today. And the need to diff erentiate from the competition through continual innovation has never been as dire as it is now. Rapid change in technology and changes in the way we communicate, connect, and discover are carrying incredible implications for businesses worldwide. In the modern retail ecosystem, shoppers are turning into critical infl uencers, progressively deciding the goals of most retailers’ innovation strategy. And it defi nitely is diffi cult to adapt naturally! And honestly, the pressure to be more superior is nowhere as pronounced as it is in the fashion retail sphere. Whether a verticallyintegrated luxury brand or a fast-turning lowconsideration apparel store, fashion retailers are feeling the heat to be more innovative. But the good news is that Indian brands and retailers are stepping up to the challenge and how! The cover story of the December issue of IMAGES Business of Fashion – Technology & Innovation: The Core of Fashion Creation – outlines how fashion brands in India are investing on innovation, both process and technology. Engaging in novel ways and enabling new processes to focus on customer engagement and augment customer experiences has now become the new standard of fashion retail. I would also like to accentuate that while innovation can be very subjective, depending largely on the need of the retailer, ultimately, it is technology that is going to make innovation possible. The issue also gives insights into the various aspects of innovation pertaining to the fashion industry in India, including accounts of some the biggest names in the domain. I hope you enjoy reading it as much as we did writing it. Cheers!!
IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change. With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India. Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.