Business Of Fashion
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Welcome to the annual women’s wear special issue, a part of our ongoing attempt at showcasing fresh new thoughts and visions on women’s fashion in the country. Fashion and women are inextricable! Fashion has largely been a female dominated sphere and will remain so. Can you think of any fashion segment that’s as varied, evolved or intricate as women’s fashion? No, I bet, you cannot! The Indian woman today has emerged as a powerful consumer base. Increased literacy has augmented the rate of employment and increasing fi nancial independence, which inturn has revamped the demographic trend of women as a consumer. This snowballing phenomenon has had a huge impact on the women’s wear market in India, propelling it to balloon by the day.
IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change. With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India. Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.