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In this issue

Casual wear has taken over the globe by storm! The fashion industry has probably not witnessed a force more unrestrained than causal wear in its past. Even India, a country that has always lagged behind global fashion trends, was quick to adapt to this casual way of dressing. And, with mounting western influence, entry of global brands and the rising penchant for comfort, casualsation is poised to only gain momentum in the near future. The June issue of IMAGES Business of Fashion promises to take you on an odyssey of exploration, of the opportunities brimming in the Casual Wear segment in India. Along with it, the issue will also red-hot trend of athleisure, which is fueling the contemporary, global mantra of Fitness First. Highlights of the issue: >> Define and size the total market and its main segments >> Outline the opportunities and challenges >> Evaluate top global casualwear trends & their pervasiveness in India >> Study its impact on womenswear & kidswear >> Showcase the ways and success mantras of casualwear brand leaders >> Trend forecast by key leaders of the industry

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