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In this issue

The year 2020 has gone now leaving memories not planned by anyone. Though the year left us disappointed, however every cloud has a silver lining. Everyone wants to forget their woes and look forward to a bright and cheery future. There is lot to learn for 2021, and more specifically, what we can learn from each other’s experiences. Professionals are now looking for Innovative and challenging ideas that will take things to the next level. The pandemic had an ominous effect on the food & beverage industry. We at HAMMER are committed to provide our platform as a catalyst for change in the Food & Hospitality industry. The subsequent unlock, which has started in a phased manner, has not eased the problems of the restaurant industry due to the SOPs that have to be followed by the restaurateurs. The cover story discusses on how the industry plans to tackle the after effects of the lockdown. Whisky is compared to liquid sunshine whose pouring into a glass is like light music for whisky lovers. It’s amazing taste and flavour and large number of varieties makes it one of the most popular drinks in the world. Business Story discuses the growing trend to pair whiskies with complementary food and its variations providing opportunities for concocting enticing and flavour some cocktails. The Trend story take view of Chefs on how the focus has shifted on consuming healthy and wholesome food as it now the right time to once again harness those virtues and work towards health and wellness. In the Focus section F&B professionals talks about how they are upbeat and hopeful about regaining the confidence of their guests through planned strategies. Guests are now expecting an eating out experience in a restaurant to contribute to their cherished future memories. Operations story views how guests have become experimental and are looking out for innovative experiences in their eating out ventures.

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