Better Homes & Gardens India
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Founded in 1922, Better Homes and Gardens magazine is dedicated to improving the lives of its readers through inspiring, informative and educational articles. Beyond the magazine, the Better Homes and Gardens brand extends to multiple platforms including books, special interest magazines. Better Homes and Gardens is America's style leader for fresh, value-based, inspiring and refreshing ideas. It's where decorating is made easy and fun. Better Homes and Gardens surpasses your expectations, surprises you with inspired decorating ideas, saves you money on projects large and small, showers you with the best and brightest ideas for your garden, your kitchen, your home and your life. Better Homes and Gardens is one of the largest selling titles in the United States, where it has a circulation base of 7.6 million and reaches 40 million readers each month. In terms of audience reach, BH&G outsells both Time and Newsweek combined by more than a million numbers in the US. It also outsells the combined numbers sold by Cosmopolitan, Good Housekeeping, Vogue, Elle and Marie Claire in the US. On the occasion of International Women’s Day in March 2007, Media Transasia India launched one of America’s best-known women’s magazines, Better Homes and Gardens (BH&G), India Edition, as a part of a licensing agreement with its US publishers Meredith Corporation. The English Edition BH&G Launch issue is available on stands priced in line with its international premium positioning at Rs. 100. Better Homes and Gardens, is distinct, captivating, refreshing and very international. Its vibrant layouts, contemporary look and easy-to-navigate format are a sure-fire favourite with its readers. BH&G is positioned at the stylish, urban young woman of today, who makes her own decisions, is savvy about what's best for her home and family and seeks inspirational ideas for a more evolved lifestyle. BH&G is her one-stop shop for all her needs concerning her home and environment. With a unique editorial mix that combines the best international and local inputs, the magazine covers a variety of appealing themes and issues that range from smart everyday solutions, decorating tips, outdoor living, health, family, food, fashion and in-depth features, all focusing on the woman and her environment. This unique blend gives us the rare distinction of being a complete women’s magazine.
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