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Preparing for the lockdown way before it was implemented has helped Hero MotoCorp deal with the repercussions of the crisis better. In July, the two-wheeler maker saw a 14 percent growth over June, and achieved 95 percent of its July 2019 sales. There is a clear uptick in consumer sentiment and rural recovery has played a major role. Our cover story explains how Hero has been pulling out all stops to build on this robust base with its rural sales executives. That apart, there is an Independence Day package which delves into finding freedom from disease, illiteracy and unemployment.

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