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IIJS Virtual 2020 a game changer for the Indian Gem and Jewellery Industry India’s first ever virtual gems and jewellery trade show, India International Jewellery Show (IIJS) Virtual 2020 concluded on October 16, 2020. The five-day jewellery extravaganza which commenced on October 12, 2020, has been one-of-a-kind experiences for all the exhibitors and visitors. The IIJS Virtual 2020 hosted 330+ exhibitors and attracted 10000+ buyers. A total of over 9900 business meetings were conducted, and the show had around 200 international visitors from the US, UK, UAE, Qatar, Singapore, Bangladesh, Nepal, Oman, Pakistan, Hong Kong, Italy, Egypt, Belgium, Turkey, Sri Lanka, Thailand, Malaysia, Czech Republic, Copenhagen etc. Demand for platinum jewellery in India has increased by about a third after the lockdown restrictions were eased, driven mostly by male buyers in tier 2 and 3 cities. Platinum jewellery has managed to capture the imagination among men because of its exclusivity and design differentiation. With expanding influence of new design sensibilities, platinum jewellery has carved a niche among men. The emergence of platinum jewellery will definitely enrich jewellery retail discourse, post-Covid.

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