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Post lockdown Buy Back of Gold Challenges and Opportunities The deadly coronavirus has activated the most primal instinct of the human race, survival. Most of the countries are under lockdown, shutting off borders, cancelling flights and breaking contact with the rest of the world. Globalization is now being replaced by isolationism as nations struggle to shield their populations from the dreaded COVID-19 pandemic and contain its spread within their borders. Indian jewellery sector is also not immune from the impact of this pandemic. India is under lockdown from 25th March onwards and at time of writing there are over 30,000 active COVID - 19 cases and more than 1000 people have died. Jewellery sector for the first time in the history experienced sales washout this year on Akshaya Tritiya. Demand for gold was down by around 95 per cent and only negligible sales happened through digital mode. Sharp rise in gold prices by over 42 per cent in the compared to last Akshaya Tritiya also a dampener the sale. COVID-19 forced jewellers to go digital with many jewellers focusing on online sales, some also introduced price protection schemes to lure customers.

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