Hype is the essential nightlife and music guide, available free, weekly, throughout the emirate. Even with the busiest of social lives, with Hype you are never far away from the latest going’s on in town. An up to the minute calendar of events means you can be at the right place at the time; in-depth interviews with the hottest DJs, bands and live acts coming to the UAE, reviews and profiles of both local and international artists mean you can get closer than ever before to the action if you are not already in it. A specific focus on the music scene in the UAE also means that at its core Hype is dedicated to covering clubbing and live acts. Hype covers everything surrounding the music scenes that are popular in the UAE including personalities and events that are relevant. Not only this, but Hype encompasses different lifestyle trends including fashion and technology.