Emirates Man - November - December 2015
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At what point can you consider a franchise a guaranteed moneymaker? For Disney, the moment came in October 2012, when it threw down $4.05 billion to buy Lucasfilm from George Lucas, immediately announcing a brand new trilogy of Star Wars films, with releases due every year from 2015 to 2018. Perhaps realising that spending the GDP of Fiji on the rights to make three movies is a bit of a waste, the company slipped another two onto the slate, bringing the total to five. That’s right, over the next two years there are going to be five different Star Wars films, with plenty more planned after 2018.
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