The Changing Rules Of Retail

In the time of Covid-19, we see the rules of business being rewritten. Uncertainty of demand and even greater uncertainty of supply together present a challenge to the traditional dynamics of the jewellery business. But retailers are adapting and moving fast to build new equations with customers and vendors.

SGL Labs leads the way to the future of jewellery certificates

Natural and laboratory-grown diamonds coexist today, accepted by both consumers and the trade. We believe the growth of laboratory-grown diamonds will expand the overall diamond market and bring in new customers.

Rapping up Gold's Plan: C Krishnaiah Chetty's money is on the young racehorse

When innovation became the order of the day, C KRISHNAIAH CHETTY JEWELLERS did their best through a new youth-centric ad campaign. Tapping the populist rap culture, the brand touched the newest customer pool by piquing their interest in gold investments

Post-Covid DESIGNING becomes a ‘force majeure' in the jewellery sector

The times are changing and so are jewellery designs. Trying to worm its way out of the devastation that Covid-19 has impaled on us, the design sector is adapting like never before. The Retail Jeweller looks through the closed chapters and the booming way ahead.

Sparking a new age of DIAMONDS, creating a meaningful tomorrow

The first ever digital version of the Forevermark Forum was an astounding success, thanks to the futuristic tech-enabled tools used by the diamond magnate to bring all its stakeholders together. Not only did the partners and retailers learn a lot about the future of the jeweller sector, but it gave a new lease of life to the diamond business ahead of the festive season. The Retail Jeweller brings you the key insights into the future of the diamond industry and key highlights of Forevermark Forum 2020

Natural Diamond Council Introduces Their Latest Campaign to Continue Making natural diamonds aspirational

‘For Moments Like No Other’ fronted by actress Ana de Armas highlights moments to be celebrated with natural diamonds

Kalyan Jewellers' Muhurat@Home Adds sparkle to DIY weddings.

With small DIY weddings coming back in the limelight, courtesy the global pandemic, jewelry is also changing to suit the at-home scenario. KALYAN JEWELLERS’ new ad campaign Muhurat@Home refl ects this to perfection

A hopeful ‘reflection': Her Story's new campaign speaks of light at the end of the tunnel

A campaign that promises better times with a message of hope, Reflections by HER STORY is a beautiful visual saga for the introspecting woman of today.

Constant training and daily learning is the key to deal with the post-Covid world

The pandemic has not only changed how companies view business, but has also given them a lot more time in hand to train their employees better. SHAH VIRCHAND GOVANJI JEWELLERS has made the most of this opportunity by turning to online training for a comprehensive confidence-building exercise, which aims at dealing with the customer and prevailing situations in the post-Covid world.

A heartfelt ‘thank you' Reliance Jewel's new digital campaign wins over the common man

RELIANCE JEWELS unveiled a heart-warming multimedia campaign inspired by moments and experiences the brand shares with its customers

PERSONAL OPINION

Once markets open up, we will need to study trends coming up across retail, buying patterns of consumers across categories. Old style of business as you knew it doesn’t exist anymore.

Reflections of bride and bridesmaids

The recent campaign of RK JEWELLERS focuses on the emotions of a bride and her extended friends and family, brining attention to the rising importance of the large group of buyers looking for coordinated jewellery designs.

Training to be the best

In an age where competition is cut-throat and customer expectations are sky-high, retailers are shifting focus from product skills to customer service skills. KRISHNA KRISHNA JEWELLERS finds an innovative solution to train his staff to deliver ultimate five-star experiences.

SUSTAINING & SCALING FUTURE BUSINESS

The 7th edition the SGL & Ithra Dubai Retail Jeweller India Forum 2020 once again explored out-of-the-box strategies and case studies as ways to boost the business of all participating retailers at the one –day learning event. Sustaining & Scaling future business was the central theme of the forum and the discussion centred on 10 curated topics across the realms of technology, building and game-changing new ideas to capture the next generation of buyers. In the following pages The Retail Jeweller presents, session by session, the highlights of RJIF 2020.

Striking Gold with Old Jewellery

Bhuvan Goel, a first-generation jeweller and owner of SKA Diamonds in New Delhi, always wanted to do something on his own.

Madhuban by Manubhai: Where Inimitable Wedding Jewellery Designs Meet An Auspicious Setting

MADHUBAN BY MANUBHAI is a mythological-themed jewellery store where a visit is as much about savouring the store design and philosophy as much as it is about the jewellery. It is indeed an unparallel jewellery store for breath-taking jewellery.

DEEPENING HUES

Fura is a daring and well-founded new entrant to the global mining industry. Specialised in colour gemstones and moving quickly to corner major sources of the world’s supply of emeralds, rubies and sapphires, Fura is poised to launch its evocative products onto world markets, with a special focus on India, this year. Soma Bhatta spoke with Fura’s president and CEO Dev Shetty.

FOSTERING TALENT FOR THE TRADE

To address the emerging need of talent in the retail and manufacturing sector, GJEPC builds a new platform for industry and academia dialogue.

DPA PLAYS A PIVOTAL ROLE IN PROMOTING SLOW FASHION

One of the prime objectives of the Diamond Producers Association is to create a desire for natural diamonds. Their collaboration with the recently concluded Lakmé Fashion Week witnessed a successful amalgamation of innovative natural diamond jewellery and slow fashion. Read on to know more

CHALLENGED MARKET OR VEILED OPPORTUNITY

With India and much of the world in lockdown thanks to the novel coronavirus, the gems and jewellery industry is under severe pressure. Eventually, the showrooms will reopen, but it may not be business as usual for some time to come. What are jewellers thinking, what do they expect — and where are the bright spots to be found? The Retail Jeweller samples opinion and action from across this vast, people-centred industry, and fi nds deep concern balanced by resilience and altruism.

Technology aids trust in natural diamonds

The increased affordability of and accessibility to technology has encouraged jewellery retailers to make testing a part of the natural diamond buying experience, building greater confidence in natural diamonds as well as their brand.

Tech enables Loyalty, Learning & commitment

Managing a loyalty programme for 1.5 million customers, capturing their post-purchase dissonance or contentment, finding out why some have left the company’s stores empty-handed — Saurabh Gadgil, MD and CEO, PNG Jewellers tells The Retail Jeweller how he has put tech on the task, with the goal of pleasing every patron.

Retailonomics of period film jewellery

Certain jewellery brands are building a reputation through their collaborations with major film projects, Indian and overseas. We learn, from two jewellers of long standing, about the demands and rewards of partnering with the silver screen on epic period dramas. History, meet the modern marketplace.

Retailers must innovate more to make multi-purpose precious jewellery simpler and more useful

Multi-purpose jewellery is the opportunity to connect with the client and it is this jewellery that will allow any retailer to stay ahead in business.

Positioning INDIA in Global Jewellery Market

Colin Shah, vice-chairman of the Gem and Jewellery Export Promotion Council (GJEPC), talks to The Retail Jeweller about the organisation’s plans to build a new design eco-system to improve India’s standing in the global luxury jewellery market and its efforts to improve India’s perception amongst key global stakeholders of the jewellery industry.

HOUSE OF ALANKAR AN AMALGAMATION OF TRADITION, PRECISION & VARIATION REVERBERATES THROUGH JEWELLERY

Founded in 1966 and handed down three generations, the House of Alankar, Meerut is a testimony to traditional heritage etched in jewellery that proves its ‘metal’ in a world of ephemeral trends.

GGJS Woos patrons in new avatar

Glamour, dazzle and business came home to the tenth edition of the Gujarat Gold Jewellery Show (GGJS) held at Gandhinagar from January 10 to 12 at the Helipad Ground. Patrons and participants from 1,010 towns and cities from the country as well as the UAE, the UK, the USA and Bangladesh visited the show — which hosted 1,081 stalls. Rising gold prices failed to dampen the spirit of the meet that saw high attendance and an increased demand for lightweight gold jewellery.

Boosting India's jewellery industry, one scheme at a time

In an exclusive interview with The Retail Jeweller India, Sabyasachi Ray, executive director of India’s Gem and Jewellery Export Promotion Council (GJEPC), underlines some of the path-breaking initiatives the organisation has undertaken to aid the overall gem and jewellery ecosystem, which is dominated by MSME players. - Anushri Mondal

Aisshpra Jewels: Training the trainers

The administration of Gorakhpur- based retailer AISSHPRA refers to its workforce as human assets. It is a strong belief amongst the leaders of the organisation that it impossible to run and manage any retail business without a team of properly trained and skilled people.

...and gold goes digital

With online buying having become a part of modern-day living, it is not surprising that the concept has been extended to buying gold. And even though digital gold is a relatively new concept, the advantages it offers are numerous. SACHIN KOTHARI, Director, Augmont shares details of the Augmont app that is set to change the way people buy the yellow metal.