Canon Launches New Advertising Campaign

Canon India has unveiled a captivating new creative campaign entitled ‘Some Things are Best Left to Canon.’ This campaign aims to underline the importance of capturing life’s most precious moments with the aid of cutting-edge camera technology, ensuring these memories are cherished for years to come.

Lexar Introduces 1800x SDXCTM UHS-II Card

Lexar Professional 1800x SDHC/ SDXC UHS-II Card GOLD Series is the new addition to Lexar’s lineup sets a remarkable standard for high-speed performance and robustness, boasting a read speed of 280 MB/s.

Sony Unveils ZV-E1 Vlogging Camera

Sony introduced their latest creation, the ZV-E1 high-performance E-mount vlogging camera, on the 3rd of August 2023. This innovative camera boasts a full-frame 35mm imaging sensor, promising exceptional visual quality for content creators and vloggers.

Sony Unveils the Ultimate Zoom Lens

SO ony has unveiled its latest masterpiece the FE 70-200MM F4 Macro G OSS II lens. This groundbreaking addition to Sony's lens family is making waves as the world's premier zoom lens in its category, offering an unmatched half macro capability throughout its entire zoom range.

JIP Makes $14 Billion Bid for Toshiba

In an intriguing business maneuver, Japan Industrial Partners (JIP), the investment firm that acquired Olympus' camera division in January 2021, is now setting its sights on acquiring electronics powerhouse Toshiba for a staggering $14 billion, approximately £11 billion. This bold move has raised questions about JIP's strategy and the future of Toshiba's diverse technology portfolio.

TTArtisan Introduces 50mm f/1.4 Tilt Lens

Following its previous release of the 50mm f/1.4 Tilt Lens compatible with Canon RF, Fujifilm X, Leica L, Nikon Z, and Sony E mounts, TTArtisan has now expanded its lens lineup by unveiling a compact tilt lens designed specifically for Micro Four Thirds cameras.

Table-Top Photography

Photographer - Meet Chauhan, Mumbai

Balancing Act

Oppo Reno 10 Pro and Pro+ ₹54,999, ₹39,999

Cropping: In-camera vs. post-processing

Cropping, the name given to discarding unwanted parts of a photograph is perhaps the oldest post-processing action, possibly as old as photography itself!

THE STORY TELLER

Anuj Jain is a readymade garment retailer by profession, an engineer by qualification and an absolute passionate photographer.

Nothing Introduces Phone (2)

Nothing has announced its highly anticipated second-generation flagship smartphone.

Oppo Unveils Reno10 Pro+

Oppo has announced the Reno10 Pro+, bringing 100W SuperVooc Flash Charge to the Reno series.

ViewSonic Unveils VP-16 OLED Monitor

ViewSonic Corp. has announced VP-16 the brand's first portable touch screen monitor with OLED technology.

Fujifilm launches X-S20 Mirrorless Camera

Fujifilm India has announced the launch of its mirrorless digital camera Fujifilm X-S20, in India.

Tamron Develops Fast Zoom Lens for Z-Mount

Tamron has announced the f//2-2.8 Di III VXD (Model A058), a fast-aperture telephoto zoom lens for Nikon Z mount cameras.

Lightroom Or Photoshop Which To Use When?

Virtually every image these days is post-processed. By that we mean it is corrected for errors, and aesthetically enhanced after capture. Some users even go beyond and combine images to create something that did not exist, though that is more in the realm of digital art.

Nikon India Unveils Z 70-180mm f/2.8

Nikon India has introduced the Nikkor Z 70-180mm f/2.8. Housed in a lightweight body, the Nikkor Z 70180mm f/2.8 is the latest telephoto zoom lens optimised to capture both stills and video in a compact design.

Lenovo's Legion Slim for Creators

Lenovo has launched the latest generation of its Legion Slim laptops, empowering players to achieve their gaming goals while also chasing their creative pursuits.

Apple Unveils New Macbook Air

Apple has introduced the 15-inch MacBook Air, featuring an expansive 15.3-inch Liquid Retina display along with the incredible performance of M2. With up to 18 hours of battery life and a silent, fanless design, the new MacBook Air brings power and portability.

CEWE Photo Award 2023

The CEWE Photo Award 2023 has received more than half a million photos from photography enthusiasts in 147 countries. Most of the photos come from Europe, but photos in the ten possible categories were also submitted from Papa New Guinea, Chile or Nepal under the motto “Our World is beautiful”.

Broncolor Unveils Pro Lighting Equipment

Swiss lighting innovator Broncolor has announced the launch of the next generation of professional lighting equipment.

Pro Macs Get Apple Silicon

Apple has introduced the new Mac Studio and Mac Pro. Mac Studio features M2 Max and M2 Ultra, while the Mac Pro features M2 Ultra.