A maverick is an independent thinker; a non-conformist who plays by their own rules. The term originated some 150 years ago and has become a typical term used to describe a person who expresses less typical viewpoints, often constructively or critically.
Today, in an age where the rise of social media has exacerbated herd mentality, mavericks are influencing culture, technology and mindsets as they question and challenge the status quo. And one brand that embodies this spirit is Glenfiddich. The storied house’s single malt
Scotch whiskies are known for their unique flavour profiles, but it recognises that growth only comes when you embrace challenges and step out of your comfort zone.
With this, it launched the Where Next Club, a platform for mavericks to connect and inspire one another through meaningful exchange of ideas, experiences and wisdom. The goal is to create a movement to spread the maverick spirit and inspire the next generation of mavericks in Southeast Asia.
In Singapore, Glenfiddich collaborated with Tatler Gen.T to celebrate mavericks within the Gen.T community and their singlebest quality.
Three honourees—Felix Lee of mentorship platform ADPList, industrial designer Poh Yun Ru, and Nelson Yap of fashion and lifestyle company Benjamin Barker Group— were selected to share their stories of forging their own path and how that one quality has helped them navigate their own journeys.
This story is from the December 2023 edition of Tatler Singapore.
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This story is from the December 2023 edition of Tatler Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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