Where Science Meets Skincare

Through years of research, Chanel has determined the relationship between skin health and well‑being based on neuroscience technologies—and it has the products to prove it

- Andrea Saadan

Gabrielle “Coco” Chanel once said: “Beauty treatments should begin with the heart and soul. Otherwise, cosmetics are pointless”. The Chanel founder had strived to encourage women to feel powerful and confident about their bodies so that they could be themselves. In 1921, she famously expanded her influence from fashion to beauty with the launch of the iconic Chanel No 5 fragrance. As such, the house of Chanel has remained faithful to the vision of its founder to meet the needs of women so they would feel represented in their quest for beauty and well‑being.

The success of the fragrance paved the way for the maison to offer a more comprehensive beauty line. Over the years, Chanel has continued to innovate in the beauty industry, introducing a wide range of skincare and make‑up products.

In November last year, Tatler Singapore was invited to make a rare visit to Chanel’s beauty research and innovation facility in Pantin, a suburb in Paris, to go behind the scenes and get an overview of its integrative beauty strategy. During this exclusive global event, participants discovered how the brand has been conducting research over the years to discover the relationship between skin health and well‑being based on neuroscience technologies.

Today, these technologies make it possible to decode the emotions activated when applying a beauty product, to ensure a sensorial experience. At the Pantin event, participants got to experience this first‑hand with the Chanel Sublimage L’Extrait de Nuit serum. The enveloping and honey‑like texture of the serum changes upon application and is easily absorbed, leaving it velvety to the touch and feeling comfortable on the skin.