We haven't seen the last of the Apple Car

From Al to CarPlay, Apple’s efforts weren't for naught.

- DAN MOREN

A dieu, Project Titan, we never knew ye. But while Apple's ambitious car project may have been left in the dust (fave. co/3IRJSWM), that doesn't mean it wasn't a valuable experience, nor that it doesn't continue to pay some dividends for the company. After a decade of work, billions in investment, and the work of hundreds of engineers, you'd better believe that Apple cutting its losses doesn't mean that everything Titan-related has been packed up into a white cardboard box and thrown into Apple Park's attic.

We already known that many of the people who worked on Project Titan will be reassigned elsewhere. But it's more than just the personnel who worked on the Apple Car; it's the technology developed for Apple's automotive project that will surely work its way into other places across the company's product lines. After all, one of Apple's great strengths as a company that controls both its hardware and software is the ability for features and capabilities to be shared across its various devices where appropriate.

AI GATHERING

While Apple's approach to its car may have shifted many times over the course of a decade, one element of it remained largely consistent: some degree of autonomy. Despite frequent if somewhat vague claims that Apple has fallen behind in artificial intelligence, the company's use of machine learning throughout its product lines has been both widespread and deep over the years, so it's obvious that AI would work its way into the automotive project.