Knowing how to put the powerful tools available on the internet to work for you can give you a decided advantage when it comes to attracting prospective buyers to your listings, as well as you as an agent. Google is easily one of the major superpowers of the internet, and they have one of the most powerful advertising tools available. Knowing how to utilize Google AdWords in the correct manner can make your internet advertising immensely powerful and possibly your best way to reach prospective buyers.
Google AdWords is also extremely cost-effective. This multifaceted tool gives you much more control over your advertising campaign than other more traditional methods. You can target specific audiences, choose the specific search terms, also known as keywords, that will bring up your ad in someone's search results, and you can set a budget for each campaign that will dictate it's reach and how long the campaign will run. Here are some tips for how to put Google AdWords to work for you.
1 MAKE SURE YOUR ADS ARE GOING TO SEND USERS TO A SITE THAT WILL CAPTURE THEIR ATTENTION
This story is from the New York May 2024 edition of Top Agent Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the New York May 2024 edition of Top Agent Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Make Social Media Marketing Your Calling Card
These days, it's no secret that buyers begin their home search online. As the industry continues to take a digital turn, Realtors in the know must learn to utilize a whole new range of tools available to them and for good reason.
Emotional Fluency: How to Communicate with Clients When Tensions are High
Managing emotions, expectations, and personalities are central to a successful real estate career. After all, this is a business based on relationships and interpersonal communication.
4 Qualities of Exceptional Employees
Hiring a new employee is one of the more stressful parts of being a business owner.
JARED PHILLIPS FOUNDER & CEO - VENTURE
A third-generation brokerage owner, Jared Phillips' journey began in the footsteps of his grandfather and father.
How to Incorporate Current Events to Your Email Blasts and Stay Relevant
Email marketing is a cost effective and straightforward method of getting your name and services in front of clients with just a few keystrokes.
Concierge Care: Services that Lure Clients and Transform Your Reputation
It's a no-brainer: customer service is central to success in the real estate industry. While properties may be the product, this industry really revolves around people and the relationships you cultivate along the way.
How to Cut Down on Digital Distractions and Up Your Productivity
As a real estate professional, staying tethered to your phone and computer are likely par for the course. When your office is on-the-go and you're fielding round-the-clock questions from clients, it's only natural that you'll be drawn to your phone for professional updates. From refreshing your inbox and engaging with clients on social media, to drafting email blasts and coordinating with colleagues by text message-it can feel impossible to untangle yourself from the worldwide web.
Keeping in touch - HOW TO STAY IN YOUR CLIENTS' LIVES FOR THE LONG HAUL
One sign of a great real estate agent is there long list of loyal client following. Part of achieving a great referral base is being a great realtor during the transaction. But, that's only half of the work. To truly be your client's realtor for life and keep them coming back to you as well as referring others to you, you have to stay in their lives past the transaction. Keeping in touch with your past clients can be one of the most important parts of your business, and one that many realtors tend to push to the wayside.
NICOLE ANDERSON
Top Agent Nicole Anderson became a licensed broker in 2022. She has consistently become a Multi-Million Dollar Producer at Ramsey Realty Group, with an average sales volume of $20 million a year.
Incorporating Charitable Giving in Your Real Estate Practice
Contributing to a worthy cause is a noble and meaningful endeavor, but it also presents positive byproducts for the giver: tax write-offs, name recognition in the community, and the ability to expand your network.
