This means that stress, disappointment, excitement, and competition are inherently involved in the process. As an agent, you take on the real estate world every day, but most of your clients aren't well-versed in the norms of the industry and are likely riding an emotional roller coaster throughout. Acknowledging this, how do you steer the ship when emotions and tensions are running high?
For starters, it's not always intuitive. Just like you add tools to your arsenal when it comes to marketing, social media, or lead generation, you also have to add emotional tools to your repertoire. Here are a few ways to diffuse tense situations and keep clients on an even keel even during the ups and downs of the transactional process.
Create realistic expectations from the outset and reinforce them as you go
This story is from the Denver edition of Top Agent Magazine.
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This story is from the Denver edition of Top Agent Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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