Timing is everything, and for the second time in as many generations, the introduction of a Chevrolet Colorado was timed perfectly. For the 2015 model year, after ceding the midsize truck segment to Toyota and Nissan for three years, Chevy re-entered the market with a truck that outclassed its aging competition so significantly it handily won our Golden Calipers. For 2023, Chevrolet rolled out an all-new Colorado, but its launch timing meant it just missed last year’s competition. In the interim, the brand subsequently rolled out the stunning off-road-race-ready ZR2 and announced a forthcoming range-topping ZR2 Bison edition. In another lucky stroke for Chevy, the delay also aligned with MotorTrend moving its Truck of the Year competition to Michigan, where we’ve found a vastly improved playground for testing and evaluating off-road performance, allowing the ZR2—and the rest of the Colorado lineup—to shine brighter than may have been possible last year.
This story is from the Spring 2024 edition of Motor Trend.
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This story is from the Spring 2024 edition of Motor Trend.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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The heavy-duty truck world moves more slowly than other pickup classes, and progress comes in spurts. Take the Ford F-Series Super Duty, whose recent refresh included softer-edged styling, a new entry-level gas-fed V-8, a new high-output 6.7-liter turbodiesel V-8, and myriad small improvements like new bedside steps. Is it still basically the same truck as before? Absolutely, but it’s also a better Super Duty, however incrementally.
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When Chevrolet unveiled its all-new 2020 Silverado HD lineup, it set the truck world ablaze, and not in a good way.
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