Through this campaign, Bisleri Vedica aims to showcase its brand ethos of kindness by championing the narrative of showcasing compassion towards animals, and giving a voice to the voiceless. As part of the campaign, the brand has associated with PETA India to urge animal lovers to adopt pets, especially Indie dogs, as they are as lovable and attractive as other dog breeds.
With the increasing incidence of urban individuals getting home pets, it is only prudent that animal lovers consider adopting Indie breeds, as we have plenty of them. As per studies by experts, Indie dogs are acclimatized to India's tropical climate, are low in maintenance and are fitter than other breeds of dogs. Further, the campaign urges animal lovers to consider adopting Indie dogs from shelter homes as it will help decrease the use of unethical and cruel pet breeding methods.
This story is from the June-July 2023 edition of PETnVET.
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This story is from the June-July 2023 edition of PETnVET.
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