Sport Celebrity Management And Marketing Maestro Jogesh Lulla Has Had An Interesting Career Graph. He Walks Tina Thakrar Through The Twists And Turns That Led To His Role As Coo Of Cornerstone Sport And Entertainment Pvt. Ltd.
On the Cornerstone website, Jogesh Lulla’s profile refers to him as the ‘Hand of the King’. For those who don’t recognize the Game of Thrones reference, it signifies a voice of authority and responsibility in a kingdom. And in the kingdom that is India’s leading sport talent management agency, that’s precisely who Jogesh is.
Cornerstone handles everything brand related for sportspersons, including endorsements and sponsorships, business associations, personal brands, social media and digital solutions, animation and gaming, and licensing and merchandising. Born and bred in Mumbai, Jogesh cofounded the firm with partner and CEO Bunty Sajdeh, to combine his immense love for sport and passion for technology.
Now the COO of Cornerstone, Jogesh heads the licensing and digital content verticals in the company. Over the last few years, he’s been responsible for some path breaking projects like WROGN clothing, Muve Acoustics and One8 with Puma for Virat Kohli, Gully clothing for KL Rahul, and the Hyper Tygers comic series for Rohit Sharma. The company also represents footballer Sunil Chhetri, basketball player Satnam Singh Bhamara, racecar driver Jehan Daruvala, hockey player Rupinder Pal Singh, and swimmer Shivani Kataria.
While growing up, Jogesh nursed silent ambitions of being a fire engine driver and a railway motorman. He never considered himself a good student, but always just managed to get by, year after year. When the time came to pick a more serious field to complete his studies, he chose to mirror his father’s choices and ended up going to Purdue University to study Industrial Engineering.
This story is from the October - December 2018 edition of The Sindhian.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October - December 2018 edition of The Sindhian.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
NATURAL STUPIDITY V/S ARTIFICIAL INTELLIGENCE
RITIKA (BAJAJ) LALWANI WRITES BECAUSE IT'S HER PASSION, AND BECAUSE IT SOMETIMES MAKES HER MONEY, BUT MOST IMPORTANTLY BECAUSE IT CONNECTS HER WITH PEOPLE, WITH THE WORLD, AND WITH HERSELF.
The Inauguration of Ram Mandir:
a LANDMARK MOMENT IN INDIAN HISTORY
A FREE Spirit
BANGKOK-BASED BAR CONSULTANT AT INDDEE, HEENA KEWALRAMANI TAKES TINA THAKRAR THROUGH HER COVETABLE GASTRONOMICAL EXPERIENCES AROUND THE GLOBE, AND HER ASCENT TO BECOMING A SOUGHT-AFTER COCKTAIL CRAFTER
TUNES OF SPIRITUALITY
DEVOTIONAL SINGER NISHA SHIVDASANI CHATS WITH TINA THAKRAR ALL THE WAY FROM WEST AFRICA ABOUT BRINGING AUDIENCES TOGETHER IN SPIRITUAL HARMONY WITH HER VOCAL MASTERY OF SINDHI BHAJANS
COACHING YOUNG MINDS
MUMBAI-BASED MIND COACH NAINA MANSUKHANI TALKS TO KASHIKA BINDRANI GARERA ABOUT HER JOURNEY FROM LAW TO COACHING YOUNG MINDS
HIGHWAY TO Healing
SPIRITUAL HEALER AND LIFE COACH DR. ANITA RAJANI SPEAKS TO TINA THAKRAR ABOUT HER GOAL TO HELP HEAL HEARTS AND MINDS THROUGH SELF-DISCOVERY, THERAPY AND DELVING INTO THE SUBCONSCIOUS
HEALTHCARE AT HAND
TINA THAKRAR CHATS WITH PRIYANKA SHROFF GEORGE OF QUBEHEALTH ABOUT PROVIDING ACCESS TO SIMPLIFIED HEALTHCARE PAYMENTS AT YOUR FINGERTIPS
A SOLE-FUL Legacy
MUMBAI-BASED SONALI DALWANI GETS CANDID WITH KASHIKA BINDRANI GARERA ABOUT HER FOOTWEAR LABEL, CRIMZON, AND WHAT IT'S LIKE WORKING WITH HER SONS RAHUL AND ROHAAN DALWANI
laughter Crafter
HONG KONG-BASED BILINGUAL STAND-UP COMEDIAN AND EMCEE VIVEK MAHBUBANI HAS BEEN A STAGE PERFORMER FOR OVER 15 YEARS. HE CHATS WITH TINA THAKRAR ABOUT FINDING HIS ROOTS AND BUILDING AN IDENTITY IN THE WORLD OF COMEDY
Beyond Baking
MUMBAI-BASED FREELANCE BAKER AASHNA BATHIJA TALKS TO KASHIKA BINDRANI GARERA ABOUT HER JOURNEY FROM ARTISANAL BAKING TO FOOD STYLING AND PHOTOGRAPHY