This trend can be largely attributed to consumers becoming more health-conscious and aware of nutritional labels as a result of an increase in health problems, with high levels of obesity and diabetes causing many consumers to seek more sugar-free products. In fact, six out of ten consumers globally say that health is the priority for them when selecting indulgent products.
MEETING CONSUMER EXPECTATIONS WITH HEALTHY CONFECTIONERY
With so many consumers looking to improve their blood sugar levels, the challenge that now stands for many confectionery manufacturers is creating sugar-free products that have the same taste and texture as regular ones. As sugar is crucial for taste and texture, there is a range of technical and sensorial obstacles that must be overcome to effectively reduce sugar and also meet high consumer expectations.
In any product reformulation involving cutting out sugar or fat, the difficulty is to maintain the same sweetness and mouthfeel that is given by the original ingredients. Consumers want a better nutritional profile, but they don’t want to make sacrifices when it comes to the overall indulgent experience. But thanks to the introduction of functional ingredients, the quality of sugar-reduced; no added sugar; and sugar-free products have vastly improved and are thus now making their presence more well-known in the global confectionery market.
This story is from the December 2022 edition of Food Marketing & Technology - India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 2022 edition of Food Marketing & Technology - India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Is Food Waste Consuming Us? The Urgent Need for Change
Food waste is undeniably a global crisis that is not only consuming vast quantities of resources but also exacerbating environmental, economic, and social challenges.
Consolidated Competence for the Process Industry - Smart Solutions for Manufacturing Meat Substitutes and Confectionery
Strong Together: Coperion, Coperion K-Tron and Gabler Engineering at Interpack 2023
'Quality' - A Panacea To Boost To Health And The Economy
Quality is a paramount factor in today's fast-paced and competitive global marketplace.
How Conveyor Belts help a Baker's Vision
Baking as a process requires a degree of precision and consistency to produce high-quality goods. One of the ways to achieve this is by using a conveyor belt.
Summer Diet In Focus
Synopsis - Nuts and dry fruits are healthy and nutritious snack options that can be enjoyed in moderation during the summer season.
The Magic of Spices in Baking
Spices hold a rather special place in the world of baking. They not only help in infusing delightful flavours and captivating aromas but also add a magical kick to the creations. As a pastry chef, I love exploring the potential spices have to transform ordinary bakes into extraordinary delights.
The Challenges and Opportunities of Cheese Production
The dairy sector is at a crossroads. The current shifting consumer tastes, increasing demand for sustainability and price pressure is pushing dairies to consider changing mature and proven processes.
Importance of particle sizing in food industry
The Indian food market size is more than USD 300 Billion and growing with a CAGR of ~10%. Food analysis is one of the major concerns with a prerequisite for assuring the best product quality.
Value-Added Millets in the Food and Beverage Industry
Opportunities for Growth and Innovation
Seeds To Add In Your Daily Life
In this modern era of busy lifestyle, maintaining good physical and mental health is very challenging. Everyone is looking for ready to eat nutrient rich food items. Nowadays, the attention of nutrient dense food is gained by oil seeds because of their positive impact on health promotion and disease prevention.