Domestic duchess! MEGHAN TAKES ON GWYNETH

The lifestyle market is about to explode with the royal dishing up her handy housekeeping hacks

- Judy Kean

Meghan, Duchess of Sussex is reinventing herself with a new venture designed to transform her into a lifestyle guru. But experts say for her to be a success as a social media influencer and online retailer, she’s going to have to throw open the doors on her private life.

Meghan has launched a new brand called American Riviera Orchard (ARO), which will focus on lifestyle and cooking. So far, she’s only posted the brand’s logo on social media, along with a short video clip, but according to her application for a US trademark, she’s intending on selling a range of products, from gardening forks and dog beds through to dinnerware, decanters, jams and recipe books. She’ll also be channelling her inner Nigella Lawson in a cooking show to run on Netflix.

The new business could make her millions, say branding and PR experts, especially as she’s had some experience in the past as an online influencer with her website The Tig, which she closed down after she started dating Prince Harry. But if she wants to rival lifestyle gurus like Martha Stewart, 82, and Gwyneth Paltrow, 51, she’ll have to be prepared to expose her life behind the scenes.

Consultant Rachel Richardson says, “The reason Martha and Gwyneth have crushed it is because they’ve let viewers into their most private spaces, and shared their biggest secrets.