Building With Purpose: Insights From Jessica Sy, 2025 PropertyGuru Rising Star

At the 13th PropertyGuru Philippines Property Awards, Jessica Bianca Sy stood out as one of the event's most inspiring honorees, receiving the 2025 Rising Star Award.

- By Pamela Imperial

In an interview with Property Report, Sy shared her vision for leadership in real estate—one that blends sustainability, innovation, and community with a deep sense of service.

The Joy of Leadership
"Leadership in real estate is no longer about projects alone—it's about shaping ecosystems where families can thrive," Sy said. "The next generation must carry both vision and humility: vision to embrace sustainability and innovation as non-negotiables, and humility to always put people at the center."

She grounds this philosophy in what she calls the JOY mindset—Jesus first, Others second, Yourself last. "When leaders adopt this lens, they find that sustainability, technology, and community needs are not competing demands but reinforcing ones."

Strategy Anchored on Service