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Titan Looks at Growth as Youth Buy Low-Carat Jewellery
Mint Mumbai
|June 10, 2025
Titan Company's CaratLane aims to surpass last financial year's revenue growth, as younger Indians warm up to lower-carat jewellery and the brand plans to open more stores, its top boss told Reuters.
Brands selling lower-carat jewellery, including CaratLane and Kalyan Jewellers' Candere, are rapidly expanding as younger Indians increasingly buy such pieces for adornment in a country that traditionally views jewellery as an investment.
Around Valentine's Day this year, CaratLane launched 9-carat jewellery in a country that mainly buys 22-carat gold.
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