BWH Hotels eyes expansion in south Asian market

BWH Hotels, a hospitality company, which runs mid-market hotel brands like Best Western Hotels & Resorts, and SureStay Hotels, is looking to expand its presence in the south Asian market. At present, the company has 27 hotels in India, globally it has 4,300 hotels.

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Larry Cuculic, president and CEO of the company, told Mint that while the company has been around for about two decades here, now is a good time to expand their presence. It has 19 brands in the world but only five of those are in India.

For this, its master franchisee for the region, Delhi-based Sorrel Hospitality, will focus on strengthening its presence in other regions like Bangladesh, and Sri Lanka as well and is likely to have a total of 51 hotels by the end of 2024, spanning 3,000 rooms when the pipeline becomes operational. All these hotels have been signed in these three markets. Of this, six more hotels will be added to the India market.