"A lot of young entrepreneurs don't realise that naivety is your biggest weapon," the 33-year-old founder of £8 million-turnover confectionery brand Candy Kittens reports.
"When you're naive, you make all these mistakes and bundle your way through it without being embarrassed because you just don't know any different." Laing and his co-founder, Ed Williams, started out by "Googling how to make sweets"," he admits. Their search results saw them fly out to ISM Cologne, a vast German sweet trade fair, to find contacts.
"We discovered this huge place, three seven-storey buildings filled with every sweets company ever - including Haribo, Rowntrees, Maynard's. We went up to all these different companies, saying, 'Hey, guys, we've got a great idea for a vegan sweet we really want to make!""
The industry tycoons weren't impressed. "Now I realise it was like going up to Tesla and saying, 'can you make an electric car that we've come up with?' Knowing now what I know, I'd never have done it like that. But being naive, we just had a go. And it often works out that way."
Bu hikaye Evening Standard dergisinin May 20, 2022 sayısından alınmıştır.
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Bu hikaye Evening Standard dergisinin May 20, 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
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