Din Tai Fung Philippines marks 10 years with expansion beyond Metro Manila

DIN TAI FUNG PHILIPPINES, the local franchise of the world-renowned Taiwanese restaurant brand, is marking its 10th year by expanding beyond Metro Manila, with new stores opening in Cebu and Pampanga as it responds to growing demand outside the capital region.

- By Alexandria Grace C. Magno

ELIZA ANTONINO

"So, for the first 10 years, we really stayed within Metro Manila. We were very mall-centric, and we went to the neighborhoods where we understood our market, which was largely within Metro Manila," The Moment Group Co-Founder for Creative Development Abba Napa said in an interview with BusinessWorld.

"We were nervous about whether we would be appreciated and accepted in the Visayas — but we were genuinely surprised and happy because now we see that Filipinos from all over seem to appreciate dining at Din Tai Fung," she added.

Din Tai Fung is an international franchise under The Moment Group, the food and beverage company behind homegrown restaurant brands such as Manam, Ooma, 8Cuts, Mo’ Cookies, Moment Catering, and Hayop in Singapore. The first Din Tai Fung branch in the Philippines opened at SM Megamall in 2015.

In July 2025, the company opened its ninth store in Cebu, its first in the Visayas.

The tenth branch, marking the brand’s 10th anniversary, will open in Clark, Pampanga.