"We thought there was a market for Olympics sports leagues in the country, a league that would offer audiences something different, and we went for it."
The country is basking in the afterglow of a week of Indian sporting prowess: A Thomas Cup victory, a World Championship gold medal, multiple medals in the Deaflympics, and in archery. In the post-cricket sports verse, this is bliss. Put on the TV at twilight though, and you'll be treated to reality. Indian sport is reactionary, and very little of this success is actually on your TV. A landscape dominated by European football, Formula One, and NBA does not leave much for that outside of the IPL bubble.
That is one way to think about it. Another way is to reverse the equation and consider the fact that there is an unexplored, untapped world of glorious non-cricket league sport out there. A fact that is slowly and gradually permeating the Indian sports ecosystem.
Mangipudi of Sportzlive, the company that holds the rights for the Premier Badminton League (PBL), says the recent success of Thomas Cup heroes Chirag Shetty and Satwiksairaj Rankireddy in the doubles circuit is also because of the experience they gained playing internationals in the league.
Bu hikaye Business Standard dergisinin May 23, 2022 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin May 23, 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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