BETTING ON DATA
- Basic data of individual passengers, customers of freight, parcel and other public-facing applications to be analysed
- To conduct business with govt and private companies in sectors such as tours and travels, hotels, financing, shipping, aviation, etc.
- Consultant for monetisation to ensure strict adherence to data privacy regulations
In a first-of-its-kind move, the Indian Railways Catering and Tourism Corporation (IRCTC), the ticket booking arm of the Indian Railways, is looking to monetise its bank of passenger data while conducting business with private and government companies. IRCTC has a large bank of data related to every online railway ticket ever generated as it is the country's only railway ticketing platform, an IRCTC official told Business Standard.
The IRCTC, which has sought the services of a consultant to assist with the monetisation process, plans to raise ₹1,000 crore through this exercise. In its tender document for hiring the consultant, IRCTC has cited a variety of sectors, such as hospitality, energy, infrastructure and health, as potential customers for the passenger data.
Bu hikaye Business Standard dergisinin August 19, 2022 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin August 19, 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
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