India GCCs emerge as proof-of-concept hub for GenAI app
Business Standard|May 02, 2024
AYUSHMAN BARUAH Bengaluru, 1 May Multinationals are using their India global capability centres (GCCs) as proof-ofconcept (POC) hubs for generative artificial intelligence (GenAI) applications (apps) due to the availability of digital talent, ability to adapt to technological changes, and build scale.

According to ANSR's latest report, GenAI and GCCs are forging a "powerful alliance". Companies are utilising GCCs as a "sandbox environment" to develop PoCs that accelerate their digital journey by leveraging GenAI across relevant domains.

India's GCCs are poised to become a global powerhouse for pioneering GenAI apps due to their unique talent pool, strategic cost management, and growing national AI focus, said Vijoe Mathew, global director of analytics, AB InBev GCC.

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