ICE feels the ScorpioN sting: M&M eyes brand building
Business Standard|July 04, 2022
SUV maker plans to stay aggressive in cranking out new models
SHALLY SETH MOHILE
ICE feels the ScorpioN sting: M&M eyes brand building

The all-new ScorpioN - or what its makers call the 'big daddy of sport utility vehicles' (SUVS) is the last of the conventional fuel-based platforms that Mahindra & Mahindra (M&M) has introduced, even as the ‘billion-dollar global enterprise, driven by innovation and compassion', plans to remain aggressive in cranking out new models to stay ahead in a competitive SUV market.

The exercise of refreshing the entire product portfolio with new-generation platforms it embarked upon a couple of years ago has concluded. Whatever new internal combustion engine (ICE) models the SUV and multipurpose vehicle (MPV) maker rolls out from this day forward will be based on existing platforms introduced over the past four years, says the company's senior executive.

A platform is a structure a car model is built upon and forms the basis for design of the axle, engine, wheelbase, power steering systems, suspension, etc.

Bu hikaye Business Standard dergisinin July 04, 2022 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

Bu hikaye Business Standard dergisinin July 04, 2022 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

BUSINESS STANDARD DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Business Standard

Plan logistics: MoE to CBSE on two board exams a year

The Ministry of Education (MOE) has asked the Central Board of Secondary Education (CBSE) to work out logistics for conducting board exams twice a year from the 2025-26 academic session, according to sources.

time-read
1 min  |
April 27, 2024
Business Standard

Rushdie at the cutting edge

I began my review of Victory City thus: \"Rejoice, for Salman Rushdie,.

time-read
4 dak  |
April 27, 2024
Business Standard

Most SC/ST candidates fight with no backing from political party

ANOUSHKA SAWHNEY New Delhi, 26 April The participation of political contestants belonging to the ☐ scheduled caste and scheduled tribe has shown a declining trend over the years.

time-read
1 min  |
April 27, 2024
INDIA'S GAMBIT
Business Standard

INDIA'S GAMBIT

What is behind the explosion of chess talent in the country, and what does it augur for the game?

time-read
5 dak  |
April 27, 2024
Business Standard

Innovation funds: High-risk bets that are apt for seasoned investors

Failure rates among innovators tend to be high; concentrated portfolios make these funds volatile

time-read
3 dak  |
April 27, 2024
Bajaj Finance sinks 8% amid rising NIM pressure
Business Standard

Bajaj Finance sinks 8% amid rising NIM pressure

Brokerages bearish, anticipate NIM compression in FY25

time-read
3 dak  |
April 27, 2024
Business Standard

Strong execution key for Tech Mahindra to achieve 3-year targets

The market could not make a clear assessment of Tech Mahindra with the stock swinging wildly in the last two sessions.

time-read
2 dak  |
April 27, 2024
Mkts wrong to hope worst of geopolitical crises over: Wood
Business Standard

Mkts wrong to hope worst of geopolitical crises over: Wood

Global financial markets are wrong in hoping that the worst is over in geopolitical crises such as the Iran-Israel conflict and the Russia-Ukraine war, wrote Christopher Wood, global head of equity strategy at Jefferies, in a recent note to investors called 'GREED & fear'.

time-read
2 dak  |
April 27, 2024
Business Standard

Post-LS elections gaining streak: Will Nifty IT do it again?

Usually, general elections cast a spell of sorts on Dalal Street.

time-read
1 min  |
April 27, 2024
Business Standard

BSE to shell out regulatory charge to Sebi more as

Move follows clarity on turnover fee paid by bourses

time-read
2 dak  |
April 27, 2024