Haier targets 2nd spot in appliances space in five years
Business Standard|March 07, 2024
Household appliances maker Haier aims to become the second-largest player in the country in the coming five years on the back of technologyled innovation, it said on Wednesday.
AKSHARA SRIVASTAVA
Haier targets 2nd spot in appliances space in five years

The company, which has completed 20 years of operations in India, is currently the third-largest player in the country, with a market share of 14 per cent in refrigerators and between 7-8 per cent in air conditioners, LED TVs, and washing machines.

"The market in India is extremely buoyant. A clear technology evolution is triggering demand growth. With a global support system, we see a big opportunity here," said NS Satish, President, Haier Appliances India, to Business Standard.

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