GeM plans next move: Direct to consumers
Business Standard|March 30, 2024
Goods, services worth over ₹4 trillion procured in FY24
SHREYA NANDI
GeM plans next move: Direct to consumers

The Government eMarketplace (GEM) is considering a pilot scheme to allow small businesses and artisans to sell their products directly to consumers, Prashant Kumar, the chief executive officer, said on Friday.

GeM, a business-to-government platform, is an end-toend e-marketplace that facilitates transparent and efficient e-procurement of goods and services needed by the Centre, states, and public sector undertakings.

Singh revealed that preliminary discussions have begun, and the scheme could be implemented following approval from higher authorities. "We are preparing for that. If feasible, if practical, we will do a small pilot in this area in the coming years, if the approvals are in place," he said.

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