Breweries stir up barrels with mercury rising
Business Standard|May 06, 2024
Firms ramp up production, diversify offerings on record summer sales forecast Bengaluru,
ANEEKA CHATTERJEE
Breweries stir up barrels with mercury rising

For all the livelong years it has been around, beer has been associated with leisure and relaxation. Of late, it has become more than just a beverage. Both amateurs and aficionados prefer an uncorked chilled beer to unwind on a sweltering hot day. As the temperature rises, the breweries gear up to capitalise on this growing trend. They anticipate a surge in sales with the summer dog days just around the corner.

The Indian beer market touched ₹38,360 crore in 2022 and is projected to reach ₹62,240 crore by 2028, exhibiting a compound annual growth rate (CAGR) of 8.1 per cent during 2023-2028, according to IMARC Group.

Madhya Pradesh-based Mount Everest Breweries Ltd (MEBL), a subsidiary of Associated Alcohols and Breweries Ltd (AABL), is scaling up production of its flagship beer brand STOK. The company is securing a consistent supply of ingredients, and improving inventory management.

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