JIMMY PAGE NON-REVERSE c.1968 GIBSON FIREBIRD III|
Guitarist|Summer 2023
A 'Bird in the hand could be worth more than you think - especially if it has a colourful history involving a Led Zeppelin drinking game. We ask vintage specialist Mike Long of ATB Guitars about the provenance of this Page-owned beauty and the buoyant market for Gibson's underloved cult hero
Jamie Dickson,  Henry Yates 
JIMMY PAGE NON-REVERSE c.1968 GIBSON FIREBIRD III|

When it comes to the vintage market, few rules are set in stone. Consider the curious case of the Gibson Firebird. Launched in 1963 to a general shrug of shoulders, not even high-profile exponents like Brian Jones and Blind Faith-era Eric Clapton could boost the model’s sales beyond a desultory trickle.

But as Mike Long of vintage specialist ATB Guitars explains, that same outlier status now makes the Firebird an excellent lower-priced entry point for first-time collectors. But when true one-offs come to market – like this stunning non-reverse III circa 1968, with its irresistible Led Zeppelin connection – all bets are off as to what they can command as collectible instruments.

Can you tell us the story behind this Firebird and how it came to ATB Guitars? 

“We were contacted by the owner to ask if we were interested in selling it and he relayed the story. The owner worked for a property development company of which John Bonham was the partner. Before John became the world’s most famous drummer, he wasn’t sure if things were going to work out, so he still had this company, and the owner of this guitar was his business partner. As Led Zeppelin became well known, John sold his stake and his partner bought the business out, but they remained great friends.

Bu hikaye Guitarist dergisinin Summer 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

Bu hikaye Guitarist dergisinin Summer 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

GUITARIST DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
BASIC INSTINCTS
Guitarist

BASIC INSTINCTS

The sophisticated range of Swedish-designed guitars made by .strandberg* has lured thousands of players over to the headless side. But the company's new stripped-back Boden Essential model is its strongest play yet for the hearts and minds of mainstream players

time-read
8 dak  |
July 2024
Second String
Guitarist

Second String

As PRS's more affordable USA-made S2 line moves into its second decade, the series gets a revamp with - at last - USA-made pickups and electronics. What took so long?

time-read
8 dak  |
July 2024
PABLO VAN DE POEL
Guitarist

PABLO VAN DE POEL

When a band from The Netherlands describes themselves as 'raw, psychedelic Southern rock', it may take a little cognitive processing to work out what that might mean. One listen to DeWolff, however, and you will be duly transported to the 60s for some fuzzed-out rock 'n' roll

time-read
7 dak  |
July 2024
THE BERNIE MARSDEN COLLECTION
Guitarist

THE BERNIE MARSDEN COLLECTION

With a fabulous collection of the late Bernie Marsden's guitars, amps and other highly collectable music gear going under the auctioneer's hammer on 11 June, we were thrilled to have the chance of a sneak preview

time-read
7 dak  |
July 2024
LENNY KRAVITZ
Guitarist

LENNY KRAVITZ

Some 35 years since the release of his debut LP, for his 12th record, Blue Electric Light, Lenny Kravitz is back again with equal doses of vigour and vibes, using vintage guitars and the purest valve amps

time-read
9 dak  |
July 2024
GEORGE VJESTICA
Guitarist

GEORGE VJESTICA

You may not know him at first glance, but the work of Stoke-on-Trent native George Vjestica has probably impacted some of your favourite albums and movies

time-read
9 dak  |
July 2024
DICKEY BETTS
Guitarist

DICKEY BETTS

Emerging from the shadow of Duane to write signature hit Ramblin' Man, the Allman Brothers guitarist was a hard-living pioneer of Southern rock

time-read
2 dak  |
July 2024
NICK GUPPY
Guitarist

NICK GUPPY

It is with great sadness that we report the passing of our highly valued amplifier guru, who died suddenly in April

time-read
3 dak  |
July 2024
Lucky Break
Guitarist

Lucky Break

Alex Bishop blends old wood with new in an attempt to fix a severely damaged guitar headstock

time-read
3 dak  |
July 2024
Tones Behind The Tracks
Guitarist

Tones Behind The Tracks

Cedric Burnside learnt at the knee of his fabled grandfather, but his latest album is a hill country blues masterclass on his own terms

time-read
5 dak  |
July 2024