Into the uture

HSBC has been championing traditional art for more than a century. Maggie Ng, HSBC’s Head of wealth and personal banking, reveals how the bank is now also supporting artists working in the digital world

Over the past year, HSBC has emerged as one of Hong Kong’s most dedicated supporters of the arts—and in particular the artistic media of the future. Formalised under the Open to Art initiative, the bank’s commitment to culture has taken several forms, from becoming the lead partner of M+ to launching its very own gallery in the metaverse.

According to Maggie Ng, HSBC’s head of wealth and personal banking, it’s a natural continuation of a long history. “HSBC goes back a long way with the arts,” she says. “Look at our iconic Main Building, created by Sir Norman Foster, and the designs of our banknotes. HSBC and the arts really go hand in hand, but not many people know that.”