The tale of Bulgari's Serpenti began in the late 1940s in the worlds of Watches and Jewellery, later expanding into the universe of Leather Goods. Over time and numerous imaginative reiterations, Serpenti became synonymous with female empowerment from generation to generation.
This year, the fascinating emblem has penetrated the art world as Bulgari delves into a new field of creative experimentation, honouring the spirit of one of its most treasured symbols. From the Serpenti by Refik Anadol exhibition to a new series of collaborations between Bulgari and visionary artists of the century, the diamond jubilee of this legendary symbol has a bright future.
A creature deep-rooted in mythology, the snake has captured the imagination across cultures for centuries. Greek and Roman mythology considered serpents to possess transformative and regenerative powers after the ability to shed their skin. The infinite cycle of constant renewal takes shape as the ouroboros, a snake biting its tail to form a perfectly endless circle, much like Bulgari Serpenti.
"For 75 years Bulgari has shown its audacious creativity, ingenious craftsmanship and modern spirit through its emblematic Serpenti creations inspired by the jewels of Cleopatra, in a Rome of more than 2000 years ago. They convey endless tales, artistry, and empowerment. It expanded the boundaries of jewellery, reflecting the spirit of confident women and entering the world of art through exciting creative collaborations. It was and is the ultimate Bulgari icon of endless metamorphosis," says Jean-Christophe Babin, CEO of the Bulgari Group.
Bu hikaye Prestige Malaysia dergisinin April 2023 sayısından alınmıştır.
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Bu hikaye Prestige Malaysia dergisinin April 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
WATCHES AND WONDERS 2024: THE BEST AND THE BRIGHTEST
The world's largest watch fair just keeps getting bigger and better. Taking place in Geneva in April, Watches and Wonders saw the world's top brands showcasing their upcoming novelties. From designs as whimsical as they are complex, to refined creations pared down to perfection, and contemporary takes on high complications, there are plenty of options for watch lovers of every persuasion. Here are our highlights.
SECOND WIND
If you were wondering what had happened to McLaren's top-of-the-line supercar, it's back. But after a facelift and some major engineering that's brought an extra sting to its tail, this time it's called the 750S. PRESTIGE drives it.
A Vintage to Love
After tasting nearly 1,100 barrel samples of 2023 vintage, the verdict is that it compares favourably to some of the region's great years, but with even more precise winemaking.
SADDLE UP
Saut Hermès 2024 puts the French house's fine craftsmanship and savoir faire in its toughest arena yet-the competition ring.
TAPESTRY OF LIVES
A social entrepreneur and Rolex Awards for Enterprise 2023 Laureate, DENICA RIADINI-FLesch is bettering the lives of Indonesian rural craftswomen in the garment industry while improving the health of the planet.
LIKE A BOSS
We head over to sunny Bali, to indulge in luxury living the Boss way.
GUARDING A GRAND HERITAGE
In an exclusive interview with PRESTIGE, fourthgeneration Patek Philippe chief Thierry Stern discusses meaningful innovations, business continuity, and what surfing's got to do with it.
FROM NIGHTLIFE TO NAPTIME
Roen Cian lives life as a series of projects. Whether it's inhabiting the role of entrepreneur, father, or connoisseur, he gives himself fully to everything he does.
DIVE TIME
The new high-tech ceramic models in Rado's iconic Captain Cook family are now equipped with a skeletonised calibre, endowing them with a sporty, contemporary sophistication.
ALL NATURAL
Luxury skincare brands are embracing farm-to-face beauty, cultivating their own ingredients for increased control, quality, and sustainability.