ANAVILA MISHRA FOUNDER, ANAVILA, JAIPUR
If there is one brand in India that epitomises quiet luxury and slow fashion, it is Anavila. Designer Anavila Mishra's eponymous label focuses on the rich history of Indian handloom industry, incorporating the same in its collections. Established in 2011, Anavila even made its couture debut in 2023. Here's more from our interesting conversation with the designer.
Harper's Bazaar: What inspired you to build a brand with a strong emphasis on textiles?
Anavila Mishra: My inspiration is rooted in my love for crafts and the hand-made, offering endless opportunities for expression. My time at the Ministry of Rural Development deepened my understanding of Indian textiles at the grassroots, prompting me to apply design insights for a meaningful impact.
HB: What is your process for choosing the textiles for your new collections, and does cultural heritage play a role in this selection?
AM: We carefully select textiles through collaborations with skilled artisans, co-creating modern pieces rooted in tradition.
HB: What are some of the most innovative textile techniques or processes Anavila employs to create their designs?
AM: We infuse linen with zari, create unique textures using extra weft techniques, and collaborate with hand appliqué artisans from Jharkhand for distinct linen saris. These practices highlight our steadfast commitment to innovation and craftsmanship.
HB: According to you, what are some of the most underrated textiles in India?
AM: Khadi is India's most underrated textile.
HB: How does Anavila contribute to the empowerment of local artisans and weavers in the textile industry?
Bu hikaye Harper's Bazaar India dergisinin March 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Harper's Bazaar India dergisinin March 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
LUXURY OASIS
The Elitaire club in The Leela Ambience, Gurugram, is a sanctuary of refined elegance and privileged access.
HEALTHY HAIR, DO CARE
Haircare in India has evolved to include weekly champis and extensive in-clinic rituals in equal measure.
PEP TALK
The powerhouse ingredient, peptide, could be your ticket to luscious lips.
WHAT IS ORAL SUNSCREEN?
An exploration into the potential breakthrough in sun protection.
FACE FORWARD
Injectable moisturisers are skincare's latest saviours. Bazaar India investigates its rising popularity and whether it's truly as effective as it's made out to be.
SHINING LEGACY
Charlotte Tilbury talks about leading the first female-founded brand to partner with the Fi Academy, shares her beauty secrets, and narrates tales from her journey to stardom.
LOVE POTION
Beauty rituals, steeped in tradition, are undergoing a metamorphosis for younger generations, and helping them reconnect with their roots.
POWER DRESSING
Runway shows and strong campaigns are probably the best ways to reflect the shift in society and talk about issues that matter.
UNDER THE ARMOUR
The mob wife is an official goodbye to girlhood. But the loud aesthetic conceals a dark underbelly.
ALIA UNPLUGGED
The evolution of the versatile actor has been steady and solid. She opens up to Bazaar India about what the future of Bollywood looks like, the legacy she would like to create, and how she cancels out the noise.
