We’re Instagrammers, of course we’re gonna hire a Reel director. We’re Instagrammers, of course we view the world in a vertical frame. We’re Instagrammers, of course we know our transition points, voiceover speed, 10-second rule and timelapse style. We’re Instagrammers, of course we know how repetitive the Of Course trend is getting. In a world where all eyes are on the mobile screen, it’s no surprise that specialised crews have emerged, aiming to get the best out of the medium. Parika Gogia (@parikagogia), Nikhil ana (@nikhil.ranaofficial) and Diya Ahuja (@diyaahujaa) all stylists and creative directors, hit pause on their filming schedule to offer insights into a job where the algorithm and authentic selves fight new battles every day.
Every second matters. Reel directors don t have a three-minute music video to play with. Even a 90-second trailer is too long. They know their audience gives them only 10 seconds before they scroll on. “We have to craft a compelling visual experience that leaves a lasting impression within this slot,” says Rana. “The message must be crisp – either through content or with imagery.” And it must be something that other Reels don’t have. The current formula is a montage of 2-second clips with a few slower-paced ones thrown in. “The idea is to keep conceptualising ideas you yourself would love to watch.” shares Rana.
Bu hikaye Brunch dergisinin March 09, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Brunch dergisinin March 09, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
Photos or pulp fictions?
Gauri Gill's portraits showcase ordinary folks, doing ordinary things, but wearing extraordinary masks. See why the quirky series offers more than what meets the eye
Hear it from a reliable sauce
Kikkoman launched a dark soya sauce for the Indian market after realising that Indians expect Chinese and pan-Asian dishes to have a rich, dark colour. It mimics the taste profile of the flagship Kikkoman soya but has a different colour.
He says, she says
Best friends, partners and actors Shweta Tripathi Sharma and Chaitnya Sharma answered the same questions in their first joint interview. The results: Couple goals
Against the machine
AI is already behind little tunes we hear every day. Could it create the next hit? Composers and engineers listen in
YOLO, so why go solo?
Films and shows are overrun with lone wolves. One fighter against all odds. One hero doing it all. Bea team player, maybe?
Get your vision tested here
Vision boards are great tools for those dreaming of anew job ora killer body. Don't just tack pics on toa wall. Here's how to doit right
Are You Of Week Mind?
You can't speed up fitness. Skincare is a slow process. Even learning a skill can take a year. Try unhacking for a change
A case of myth direction
Nutritional data is changing all the time. So, advice often seems contradictory and sketchy. Is breakfast essential? Is red meat evil? What's wrong with soy? Here's where science stands on the big questions
No kids on the block
Being childfree can be just as rewarding as having a big family. Those who've made the choice say there's no guilt, no regret. There are, however, bold new challenges. Take a look
Shes making her point
She calls herself Dot. She's anything but insignificant. Meet Aditi Saigal, viral at 18, actor by accident, musician for life, determined to try it all
