WE CREATED THE BRAND BECAUSE… we needed innovative textures and formulations that we didn’t see in the market, like our Matte Lip Balm — which is a play on contrasts because of its hydrating properties, but with a blurred finish.
AS TWINS… we were born business partners, so the synergy comes very naturally. Whenever one of us disagrees about one thing, we will listen to each other’s takes and agree to go one way or another.
WHEN WE THINK ABOUT OUR USERS… we think about how they go about their day, like whether they have time to go home for a makeup change, or what they want their counter to look like and how magnetic stacking helps with that, and vice versa.
OUR ETHOS OF BEING MINIMAL OPTIMAL… means we’re not compromising the aesthetic for the function.
BEAUTY IS… for everyone. We want people to feel like they can make mistakes, and use our products easily, no matter their experience level or familiarity with the beauty space.
Bu hikaye ELLE Singapore dergisinin May 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye ELLE Singapore dergisinin May 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
in Conversation
Cartier creative director MARIE-LAURE CÉRÈDE delves into the Maison’s haute joaillerie timepieces, while highlighting the importance of creativity and a happy team in her chat with CHARMAINE HO.
the inner lives of clothes
COMPELLING FASHION DOESN'T HAVE TO BE OSTENTATIOUS OR OVERTLY CONCEPTUAL, BUT IT DOES NEED A clear identity AND character OF ITS OWN.
SPIRIT OF Samba
ENJOY A RIOTOUS NIGHT OUT WITH YOUR WELL-HEELED FRIENDS AT SUSHISAMBA SINGAPORE. COME FOR THE DRINKS AND STAY FOR THE REVELRYBUT DON'T FORGET TO DRESS THE PART.
What dreams May Come
Life as an actress can be an emotional roller coaster. Crazy Rich Asians star CONSTANCE LAU shares the highs, the lows, and everything else in between.
OF WOMEN & SINGAPORE
From fashion trends that capture the cultural zeitgeist, to introspective opinion pieces about a life best lived, fashion historian NADYA WANG charts 31 years of ELLE Singapore history through its pages.
SPA AWARDS 2024
50 WINNING BEAUTY TREATMENTS TO GET YOU LOOKING FABULOUS FROM TOP TO TOE.
JAPAN CALLING
Dive into Japan's perfect mix of tradition and modern flair, with dreamy hotels and restaurants that make for the ultimate quick escape.
A cultural Conversation
With its Made of Makers programme, JAEGER-LECOULTRE has built a community of like-minded creatives who place innovation, craftsmanship and precision at the heart of all they do.
Colours of perfection
FRANCK MULLER shows its Love for Asia Pacific with a new region-exclusive watch that’s dressed up in the decadence of a rainbow.
Just a hint
CONSPICUOUSLY MORE UNDERSTATED THAN THEIR GEM-SET COUSINS, THESE SUBTLE rainbow-coloured watches ARE NO LESS DEFIANT IN THEIR INSISTENCE ON OPTIMISM AND STYLE.
