Doka outlines expansion plans for region at bauma

AUSTRIA-BASED Doka, a global leader in formwork and scaffolding, is targeting expansion in the Middle East and Africa (MEA) by leveraging digital technologies and sustainable practices, its top executives told Gulf Construction at bauma 2025, the leading construction machinery, vehicles and equipment trade fair held last month in Munich, Germany.

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CEO Robert Hauser and Regional Director for MEA Peter Fischer outlined the company's strategy for growth in the Middle East and Africa (MEA) with a focus on anticipating customer needs and providing comprehensive solutions.

"Innovation is part of Doka's DNA. But staying ahead means more than developing new products - it's about anticipating what our customers will need tomorrow," Hauser stated.

This forward-thinking ethos permeates Doka's strategy, driving investment not only in tangible hardware but also in the intangible realm of digital technologies.

He emphasised the company's commitment to investing in technologies that add value on site, alongside expanding its global reach and full-service offering from formwork to scaffolding. Once such innovation is the Doka 360 digital platform, which was launched at bauma.

"The goal is not just to deliver equipment but to help build better, faster, and more sustainably," he added.