Reinventing with Intelligence

Manas Mehra, Global CIO of Dabur India, on building a future-ready enterprise—with data, AI, and digital innovation at the core—while staying true to Dabur’s legacy.

- By Jatinder Singh [e-mail]

The Fast-Moving Consumer Goods (FMCG) landscape is undergoing a seismic shift, with artificial intelligence emerging as the cornerstone of strategic innovation. As consumer demands evolve rapidly, organizations are turning to AI-powered solutions to revolutionize their operations—from inventory optimization and supply chain resilience to predictive consumer analytics and accelerated product development.

In an exclusive conversation with Vikas Gupta, Editorial Director at 9.9 Group, and Jatinder Singh, Executive Editor of CIO&Leader, Manas Mehra, CIO of Dabur, provides a compelling insider perspective on this technological revolution. Dabur stands at the crossroads of tradition and innovation as one of India's top 10 FMCG companies with a storied heritage. Mehra reveals how this Delhi-NCR-headquartered multinational is weaving intelligence into every aspect of its operations, nurturing a data-first culture, and orchestrating transformation while honoring its rich legacy.

Dabur's strategic transformation goes beyond improving efficiency and cutting costs. This shift represents the company's broader vision to deliver outstanding customer experiences while maintaining its position as a market leader.

Excerpts from the interview follow.

CIO&Leader: Data management is the most critical challenge for organizations in today's transformative times. What are the foundational initiatives you have put in place at Dabur?