THE LONGEST JPURNEYS start with the first step. As an entrepreneur, every step from idea to execution requires audacity, resilience, and an unwavering commitment to your vision. Becoming an entrepreneur is something that happened as an extension of my personal experience as a mother. As eager millennial parents of a baby with a skin condition, when my husband (Varun Alagh, Cofounder and CEO, Mamaearth) and I were researching everything that we bought for our baby, we realised that all the baby care products available in the market contained some chemicals that were not suitable for the baby’s sensitive skin. That’s when we realised that there was a huge gap in the market for safe and toxin-free baby products in India. This led to the creation of Mamearth, a Made Safe-certified, toxin-free baby care brand.
When we started, we were regular people who had quit our jobs to get on this journey. Eventually, we created our first product line with six baby products. The next challenge was to define the sales channels. Selling on our website wasn’t the most feasible idea, hence we decided to go on Amazon, and eventually set up a direct-to-consumer channel. Over the course of this journey, we have been able to build a company with a diverse portfolio of six brands. While my journey of building Mamaearth might seem like a lot of work, my experience tells me, if one builds an action plan and stays consistent in their efforts, any goal becomes achievable. To that end, here are a few pointers to what founders need to keep in mind:
DECODING THE WHY
Bu hikaye Business Today India dergisinin January 21, 2024 sayısından alınmıştır.
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Bu hikaye Business Today India dergisinin January 21, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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What The Future Holds For Amazon India
The E-commerce Giant Has Seen Steady Growth Since Its Entry Into India In 2013, But The Offline Piece Remains A Challenge. After Losing Out On The Future Retail Acquisition, How Does It Plan To Keep The Growth Engines Revving?
Time To Unshackle?
Young India Is Obsessed With Apps. But The Gateway To Them Is Closely Guarded By Two Tech Behemoths-google And Apple-who Control 99% Of The Market In India. Is It Time For India To Break Free From This Duopoly And Have Its Own App Store?
"Understand what drives key talent"
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MILLENNIALS MISSING HOME
SKY-HIGH PROPERTY PRICES, COUPLED WITH SLOW INCOME GROWTH, HAVE MADE THE DREAM OF OWNING A HOME A DISTANT ONE FOR MANY MILLENNIALS. THIS COULD LEAD TO STAGNATION IN SOCIAL MOBILITY AND POTENTIALLY DEEPEN EXISTING SOCIAL INEQUALITIES
SIGNATURE MOVE
SIGNATURE GLOBAL, A LEADER IN AFFORDABLE HOUSING, IS LOOKING TO GET BACK IN THE BLACK WITH A SHIFT IN FOCUS TO MID-SEGMENT AND PREMIUM HOUSING AFTER LOW-COST PROJECTS BECAME UNVIABLE FOR DEVELOPERS
MAKING A MARK
PHARMA MAJOR GLENMARK IS STRATEGICALLY PLOTTING ITS WAY UP, ALL BY SHIFTING ITS FOCUS TO BRANDED AND SPECIALITY MEDICINE AND ENSURING IT GETS ITS R&D RIGHT
DIGITAL DICHOTOMY
Where does one draw the line between protecting consumer interests and maintaining market freedom? Industry and experts are debating this even as the Digital Competition Bill seeks to rein in Big Tech firms in India, the world's second-largest internet market
"ChatGPT helped people understand the benefits of using AI"
Humane Inc. Co-founders Imran Chaudhri and Bethany Bongiorno on AI, their product, the company's vision, and more
ON THE FAST TRACK
THE DEDICATED FREIGHT CORRIDORS (DFC) NETWORK OF THE INDIAN RAILWAYS HAS STARTED ATTRACTING MORE FREIGHT PLAYERS. FROM CONNECTING MAJOR PORTS TO CRISS-CROSSING MULTIMODAL LOGISTICS PARKS, DFCS ARE SET TO BE A GAME CHANGER FOR FREIGHT SERVICES IN INDIA
WE HAVE A MODEL MADE IN INDIA, FOR INDIA, AND BY INDIA"
Manish Tiwary, Country Manager of Amazon India, on the opportunities in the country, digital, and more