Arvind Ltd. has been in the apparel industry for more than 90 years, with its retail powerhouse Arvind Fashions Ltd. (Arvind) being the backbone of well-known names in the retail fashion industry in India.
Arvind has seen significant growth in its portfolio with new franchises being added every year. The six high conviction brands include Tommy Hilfiger, Calvin Klein, Sephora, Arrow, U.S. Polo Assn. and Flying Machine.
To secure a foundation for future growth, Arvind has embarked on a digital transformation (DX) journey, focusing on profitability and improving the customer experience. The key objectives for Arvind's DX were to unlock the value of existing applications, gain new insights, and build a solid workflow with resilient systems. To help in this journey, it partnered with Google Cloud Getting Google Cloud to address the challenges around insights and analytics was a natural step forward, since Arvind had already formed a relationship with Google Cloud, starting with its productivity and collaboration tools during the pandemic.
The Business Need
Arvind's enterprise applications estate is a mix of SAP, Oracle POS, logistics management systems and other applications. Having so many different applications made it challenging for the company to bring all of this data together to drive retail insights and at the same time maintain the freshness of its products.
As a case in point, the existing sales reporting and inventory reconciliation process had been enabled by a mix of automated and semi-automated desktop applications. There were challenges to scale the infrastructure to process large amounts of data at a low latency.
The synchronization of master data across functions was critical to building the data platform that provides consistent insights to multiple stakeholders across the organization.
The Approach
Bu hikaye Business Of Fashion dergisinin February 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Business Of Fashion dergisinin February 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
LET'S MAKE FASHION PRODUCT GREAT AGAIN
A panel of experts comprising of top leaders debated the evolution and trajectory of the fashion retail industry in the last ten years - the decade of millennials and e-commerce...
COOL COLORS: Redefining Mid-Segment Fashion for Modern Men
Praveen Bafna, MD, Bafna Clothing Pvt Ltd, speaks on Cool Colors’ growth since its inception and expansion plans in a freewheeling chat with IMAGES Business of Fashion
NOT JUST JEANS: KILLER Transforms into Edgy, YouthFocused Brand
Hemant Jain, MD, KKCL, says the brand will open 500 stores in India by the end of next year, along with expanding into the Middle East and Eastern Europe...
WESTSIDE More Than a Transactional Brand; It's a Lifestyle
Since its inception, Westside has grown beyond just fashion and has evolved into a much-loved family lifestyle brand...
MAS HOLDINGS: A Journey of Innovation and Expansion to a $2 Billion Valuation
With a presence spanning across 14 countries and manufacturing operations in 8, MAS Holdings serves as a pivotal partner to renowned brands worldwide, including industry titans like Nike, Victoria’s Secret, and Lululemon.
ENHANCING INSTORE SHOPPING EXPERIENCE: The Role of Technology & Personalisation
Embracing technological innovations not only guarantees enhanced customer satisfaction but also fosters unwavering customer loyalty, thus paving the way for a thriving future for Indian retailers...
H&M Move Offers Functional 'Movewear' To Empower Individuals Of All Skill Levels: Yanira Ramirez Country Sales Manager, H&M India
In conversation with IMAGES Business of Fashion, Ramirez spoke about how H&M's activewear brand, H&M Move, aims to inspire global movement in a more sustainable manner...
DECATHLON Launches New Brand Identity, SustainabilityBased Business Model
Decathlon is adopting an ambitious global strategy, which encompasses an enhanced customer experience, a strong commitment to sustainability and an overall modernisation of the company...
Casualwear & Athleisure Markets in India WITNESS MASSIVE GROWTH SPURT
In the last few years, the market has witnessed a massive growth spurt driven by growing income levels, changing lifestyles, increasing casualisation among professionals, emergence of start-ups and the entry of foreign players
THE INDIAN ATHLEISURE MARKET: Redefining Comfort, Style & Performance
Athleisure, initially perceived as a simple combination of athletic and leisure wear, has evolved beyond its origins to become much more than just that. It's no longer just about comfort; it's a full-fledged fashion revolution...