Young India, it's Time to Buckle Up

Hyundai #BeTheBetterGuy campaign aims to make Indian roads 'Safer-for-Everyone'. We, at Car India, urge Gen Z and Millennials to create a Chain-of-Change.

- Kurt Morris

Car IndIa has been involved in the hyundai “#bethebetterGuy” road safety campaign for the past few years. this campaign is aimed at promoting safe driving habits and reducing road accidents in india. hyundai Motor india partnered with Car India with a view to raise awareness about the importance of responsible driving, especially among young drivers. as part of the campaign, Car India published articles and features highlighting the dangers of reckless driving and the importance of following traffic rules. in order to apprise the public of a safe driving behaviour, the magazine also organised events and held road safety courses.

The public embraced the hyundai “#bethebetterGuy” campaign and a number of people attended the events and workshops organised by Car India. Readers of the magazine also gave the publication favourable feedback and expressed their appreciation of this joint initiatives to make the public aware about traffic safety. Car India’s participation in the campaign was essential in order to get the word out about road safety to a wide readership, having a correspondingly beneficial impact on many people's lives.

Now Hyundai Motor India Limited, the largest auto exporter in the country since its foundation and one of the most prominent proponents of corporate social responsibility (CSR) thanks to Hyundai's global CSR vision called 'CONTINUE., have announced the sixth edition of the "#BeTheBetterGuy" Initiative. Road safety awareness has greatly increased among a number of demographics thanks to Hyundai's innovative mass movement.

The sixth edition of "#BeTheBetterGuy"-"Buckle-up, Young India" is about this topic. The campaign wants to interact with 400 million or more Gen Z and millennial road-users on an emotional level.