The Mompreneurs
Fairlady|January 2017

Becoming a mom is life-changing – suddenly you have a range of totally new problems, demands and needs, and you have a lot less time and energy. But it can also mean new opportunities, as is the case with Shannon McLaughlin and Olivia Fox, who turned their challenges into flourishing businesses.

Marli Meyer & Kristen Birch
The Mompreneurs

‘I’m a web designer by profession. Before my son Leo was born, I had this vision that after three months off I’d get back into working from home with him sleeping blissfully next to me. But we had a traumatic birth experience and once Leo was there all he wanted was to be on me – sleep on me, be awake on me, all the time.’

Shannon decided to look into babywearing – so that she could be hands-free. ‘I tried several different wraps. I became quite a pro at wrapping Leo around me with one of those fabric carriers, but in summer, by the time we were wrapped and ready, I had worked up a sweat and just wanted to get out of it again! I needed something comfortable, breathable and easy to wear (that didn’t take half an hour to figure out) – and that still looked beautiful. It also had to be easily adjustable so that his dad could also wear it. There were some great options from abroad but it cost a fortune to get them here. The other problem was that I couldn’t find one carrier that could take me through from newborn to toddler, which meant a lot of wasted money.’

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