For operating cost, Metro lines looking at non-fare options
The Free Press Journal|December 08, 2021
Bids called for station naming rights; ad and telco rights are other options
SWEETY ADIMULAM
For operating cost, Metro lines looking at non-fare options

The Maha Mumbai Metro Operation Cooperation Ltd (MMMOCL), which will take care of operations and maintenance (O&M) of upcoming Mumbai Metro Lines 2A (Dahisar to DN Nagar) along the Link Road and Line 7 (Dahisar East to Andheri East) along the Western Express Highway, is exploring the non-fare box revenue potential for these two lines which are scheduled to be partially open by early 2022.

The selected brand name will be allowed to add a prefix/suffix to the station name, which will be displayed at the main station entrances, signages across the station and maps, and even be mentioned during in-train audio announcements.

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